BE THE INFLUENCER.
Today’s consumers are information-driven.The days of just “running a few ads” to generate leads are behind us.
Promote Your Expertise.
It’s time to begin driving your market instead of letting your market drive you.
Of course, we’re not suggesting that advertising has no role. But, it’s now one of many viable promotional options, like a solid Internet presence, targeted frequent outreach and industry events, that you need to consider in order to gain the right exposure.
Step2 Branding & Design can help you reach the right audience with the right message and be positioned as the “go-to” source for what you do best.
Advertising & Promotions Gallery
Creative advertising & promotions should not come at the expense of strategic function. We’ll help you strike the right balance.
Recent Advertising & Communications Blog Posts
Your Credibility is On(the)line
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.
Five Messages to Avoid in Your Marketing
Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.
15 Ways Your Website Could Be Hurting Your Business … and What You Can Do About It
Even if you’ve been able to put a check mark next to that spanking-new website on your marketing to-do list, get out your eraser. Your work has only just begun. A successful website is never once-and-done.