Brand It to Be Its Best.
Your brand is your promise. And it’s what people should think of when they hear your name.
Step2 Branding & Design helps organizations identify what makes them great and use it as the foundation of a brand that helps them connect with their prospects, build loyalty and add value to their businesses.
We can help you name your business or product, or simply give it a new logo and identity. We can develop a tagline and message that speaks to your audience. And, we can pull it all together in a website that brings relevance to your business and positions it for the long haul.
Why not take your best shot?
Read Branding Case Studies.
Is this Your Start-up Year?
“7 Stages of Successful Brand Building”
It’s widely acknowledged that businesses with higher-quality branding gain greater market share and profitability than their inferior competition. A successful brand building strategy raises awareness, connects emotionally with the target audience, distinguishes itself against the competition and consistently delivers on its promise.
This free document addresses:
- The 7 Stages of Successful Brand Building
- Brand Equity for the Long-term
- What Makes a Brand Work
Let’s talk about what makes you great and why it matters.
What Our Branding Clients Are Saying:
When I decided to expand my services into a new market, I knew I needed to get my marketing right from the beginning. Through my previous experience with Step2 Branding & Design, I felt they were the right fit to help me lay the marketing foundation I needed for success. My business now has a new name, identity, message, website and trade show materials that are already connecting me with my target audience and positioning my business for growth.
Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.
Recent Branding Blog Posts
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.