Your Logo Is a Snapshot of Your Brand.
The logo design and corporate identity lay the visual foundation of a brand.
A great logo is also uncomplicated, flexible and stays fresh, while leaving a lasting impression that’s easily recognizable.
From the logo, we derive the corporate identity, color palette, stationery, presentation formats, style sheets … everything that’s public-facing. And, with simple usage guidelines, we can help prevent the identity from becoming diluted by misuse.
Included in our Logo Design and Identity Package
A logo design is typically very personal to a business owner. It has to be just right.
We’ve created our Logo Design and Identity Package to be both comprehensive and affordable. We usually invest more hours into the package than we’re budgeted for. However, we will not exceed our quoted fee unless the project scope changes. If the scope of work changes, the project will be paused and re-estimated for approval before proceeding. No surprises.
Why don’t we publish our pricing? Because we don’t offer cookie-cutter solutions. Every client is different and it’s only fair to provide estimates based on their specific needs. If your business is early-stage or you’re running a start-up or non-profit, contact us for discounted rates. It’s our small way of giving back.
We begin with three initial design concepts. The design stage will not stop until the logo is “just right” for the client. Sometimes, we hit it out of the park in Round 1. But it may take more. We never compromise this vital stage. There’s no “take it or leave it.” All designs are 100% original.
Once a logo design is selected, we’ll do additional refinements and color explorations, if needed. The eventual final design will be developed in full-color, limited-color (if applicable), solid black (or grayscale) and reverse (for dark backgrounds).
A full color palette will be provided in four formulas:
- CMYK: for four-color process printing
- Pantone (PMS): for limited-color printing
- RGB and HEX: for digital and online
Once the final logo design and color palette are complete, we’ll create designs for letterhead (print and digital), business cards (for up to four people), envelopes (any sizes needed), mailing labels, etc. A PowerPoint Template will also be developed, if desired.
PLEASE NOTE: The Brand Identity Package includes stationery designs and final “print-ready” art ONLY and does not include printing fees. We’re happy to help coordinate any printing needed.
FINAL ART FILES
Art files of all logos and stationery will be the final deliverable.
- Final logo files will be provided in multiple formats for digital (JPG and PNG) and print (EPS) in ALL color variations. This is typically a few dozen files. If you have a tagline, we’ll be happy to include versions with the tagline incorporated.
- Stationery print files will be ready for any printer to use.
- A Slide Template file with sample slides are provided.
- A digital letterhead will be provided in to be used for electronic correspondences.
What Some of Our Logo Design Clients Are Saying:
I had a wonderful experience with Step2 Branding & Design. They were very attentive and dedicated. I had worked with several other companies and couldn’t get reasonable prices or a design that was anywhere near what I had in mind. They listened to what I said and explored ideas with me, and very quickly created many options for our logo that were fantastic and even better than we would’ve hoped for. We were able to get a logo that we loved! I am so happy I was referred to Step2 or we’d probably still be struggling.
Working with Step2 Branding & Design on a refresh of our brand has been a great experience. I love the new logo. The look and feel is exactly right and Ron has been extremely responsive during the nearly two years we’ve worked together on various projects. If need to update your look, Ron and Step2 Branding & Design will do outstanding work for you!
We’re relatively new owners of a long-established business in Pittsburgh’s historic Strip District. Although we initially retained the original business name, we suddenly found that we needed to change it. Step2 “stepped in” and proposed several new ideas, including the name we selected and now use. A new tagline, logo and a few ads later, we never lost a step. We love our new name and look; our customers love it; and we’re moving forward!
I was looking to re-design an older logo for my consultancy and selected Step2 Branding & Design to capture the collaborative nature of my business in life sciences. Ron immediately understood my audience and client base, and designed an enduring logo and companion graphics for my Alliance and Academy in two quick weeks. All of the images and templates are easy to use and my consultancy brand is growing into the EU and Asia. I wholeheartedly endorse Step2 for listening to my needs, augmenting my brand and giving great advice and tips along the way!
I had just decided that I wanted to venture out on my own as a personal trainer and needed to get my name and brand out in time for the holidays. Ron took the vague ideas I had about the symbols and colors I wanted to use and crystallized them into my logo and brand. His work was exactly the jump-start I needed to get going, but the thing I appreciated most about working with Ron was his honesty and willingness to tell me what would and would not work and providing me with the occasional, much-needed reality check.
On behalf of David’s House Ministries, we are very satisfied with the logo and stationery design. Step2 is easy to communicate with and very creative. If you want creative, out-of-the-box thinking, I would highly recommend Step2 for your branding needs.
Related Blog Posts
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
Building a great brand is never once-and-done. It’s more than a name, logo and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.