BRAND IT RIGHT FROM THE START.
The bankruptcy courts are full of great ideas that were underminedby ineffective branding and promotion.
Make Sure Your New Venture is Packaged Just Right.
We’re looking to work with entrepreneurs with that next great idea.
If this is your start-up year, we can help you get your branding right out of the gate. That means having the right name, tagline, identity, website, messaging and more.
At Step2 Branding and Design, we find start-up marketing to be especially rewarding as we help entrepreneurs uncover what makes them great and use it as the foundation of a successful brand and launch.
We can help you name your business or product and give it a new logo and identity. We can develop a tagline and messaging that connects with your audience. And, we can pull it all together with graphic design and a website that distinguish your business and position it for the long haul.
Step2 Branding and Design can help you take your best shot at a successful launch.
Read Branding Case Studies
Get Started with a Great Logo
Every Great Idea Deserves a Great Start.
What Our Start-up Marketing and Branding Clients Are Saying:
Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.
I wanted to make sure my new business had the right logo and website and I knew it was time to rely on professional help. I was referred to Step2 Branding & Design by a trusted colleague. After working with Ron, we determined that a name change was also needed. Step2 came up with a name and identity that reflected both my values and how I wanted my customers to view my business. My cleaning company is now poised for growth with a new look, a refined message and clean website.
Recent Start-up Marketing and Branding Blog Posts
A Great Brand Requires Enduring Vision
As the year closes, ask yourself how your current challenges and objectives align with your overall vision. Have you lost your way, or are you sticking to your Brand Promise? Is it still meaningful to your customers and prospects? Have you allowed yourself the room to evolve with their needs, or have you boxed yourself in?
What’s in a Name, Anyway?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.
Three Major Hurdles of Business Naming.
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.