Reinforce your brand with a memorable tagline.
TAGLINE DEVELOPMENT
Your tagline is often your audience’s first impression of your business.
It’s your brand promise in one line.
If there’s one thing that needs to communicate your brand promise better than anything else, it’s your tagline. In just a few words, it needs to connect with your prospects, strike an emotional chord, and distinguish your business. It’s, essentially, your brand promise in one line. Your stake in the ground. And it needs to be memorable, so they’ll recall it each time they hear your name.
Tagline development is not about promoting your specific product or service. It’s not about you. An effective tagline is about your target audience and what they gain from what you have to offer. It pushes their emotional buttons in a way that resonates with them.
Step2 Branding and Design helps organizations and entrepreneurs capture their brand promises in a tagline that means something to their market.
The Tagline: Your Stake in the Ground
With business and product naming becoming more of a challenge, due to trademarks and the shrinking pool of available web domains, the tagline has taken on greater importance in identifying the brand.
Taglines we’ve developed for organizations like yours
“Deduct the Stress.”
GAMBIT TAX SERVICE
Tax preparation services in a relaxed, family-friendly environment.
“Bring Out the
Sparkle in You!”
AFFINITY BY DESIGN JEWELRY
Jewelry handcrafted in the U.S. and featuring the finest Austrian Crystals.
“We’re All about You.”
PINETREE WELLNESS
CENTER & SPA
Pampering spa services when you’re in need of some time for yourself.
“Make It
Uniquely Yours.”
TRU CRAFSTMANSHIP
Upscale remodeling, renovation and repair services for homeowners and businesses.
“Artfully Blended & Roasted Just Right.”
ALLEGHENY COFFEE & TEA EXCHANGE
Highest-quality gourmet coffees, teas and accessories from around the world.
“Uncompromise Your Network Security.”
MIRA SECURITY
Providing visibility into network traffic to eliminate the compromise between privacy and security
“Reclaim Your
Financial Freedom.”
RECOVERMYCREDIT.COM
Credit repair and recovery services.
“Your Business Advantage Point.”
HONCHO
Provider of data services and online business intelligence solutions.
“Make the Internet
Your Asset.”
PeakIM
Internet marketing, web optimization, lead generation, and thought leadership.
“Equalize the System.”
LEGAL MEANS
Socially conscious funding campaigns for criminal defense attorneys and low-income defendants.
“Make the Next
Move Yours.”
A MORE PERFECT CAREER
Career coaching for displaced or dissatisfied professionals.
“Get It Seriously Clean.”
CRESCENDO CLEANING SERVICES
Professional cleaning services for small and large commercial buildings.
“Become the
Voice of Expertise.”
YOUR SELLING POINT
Specialized content development for marketing, videos and presentations.
“Find It, Buy It, Live It … in Real-Time.”
GET THE HOOKUP
Enabling people to quickly buy and sell event tickets via hashtag technology.
“Sound Design
for Quiet Measures.”
PHASE1 ACOUSTICS
Acoustic engineering product design, development and problem-solving services.
“Therapy When & Where You Need It.”
TELETHERAPY DIRECT
Internet-based physical therapy consultations using video conferencing technology.
Your tagline is the most important one-line takeaway
for your audience.
We can help you make that great first impression.