Take your best shot at a successful launch.


Brand it right from the start.

It’s never too early to ensure that your great idea is packaged just right for your market.

If this is your start-up year, Step2 Branding and Design can help you get your branding right out of the gate. That means having the right name, tagline, identity, website, messaging, and more.

Our team finds start-up marketing to be especially rewarding as we help entrepreneurs uncover what makes them great and use it as the foundation of a successful brand and launch.

We can help you name your business or product and give it a new logo and identity. We can develop a tagline that reflects your brand promise, and messaging that connects with your audience. And we can pull it all together with graphic design and a website that distinguish your business and position it for the long haul.

The bankruptcy courts are full of great ideas that were undermined by ineffective branding and promotion. How you present your organization to investors and prospects is vital to your success. This stuff really matters.

Branding and Marketing Your Start-Up

We’re offering a few considerations for entrepreneurs looking to distinguish themselves from their competition, attract investors, and thrive.


See how we’ve helped businesses like yours uncover or refresh their brands.

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“Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.”

− Eric O’Brien, PT, MS, OCS, Owner, TeleTherapy Direct

“I wanted to make sure my new business had the right logo and website and I knew it was time to rely on professional help. I was referred to Step2 Branding & Design by a trusted colleague. After working with Ron, we determined that a name change was also needed. Step2 came up with a name and identity that reflected both my values and how I wanted my customers to view my business. My cleaning company is now poised for growth with a new look, a refined message and clean website”

− Daniel Lynch, Founder, Crescendo Professional Cleaning Services

“As a social-purpose start up in the business of law-industry, my company’s marketing needs are specialized and complex. Step2 Branding & Design recognized this immediately, and worked with me to develop an affordable appropriate scope of services. Most importantly, I felt like I was working with both a consultant and a partner – experienced, reliable, diligent, and talented. By distilling and articulating my vision, Step2 put me in a position to promote my company to serious stakeholders, and, thus far, I have had measurable success in this regard. I definitely look forward to working with Step2 Branding & Design moving forward.”

− Mikhail N. Pappas, Esq., Managing Member, Legal Means

“When I set out to brand my new business, I had no idea what a challenging process it would be. I turned to Step2 Branding & Design for what I thought would be help on the design side, but Ron offered so much more. He guided me through every step of the branding process, continually stretching my thinking until I was able to zero in on the message I wanted to convey. Ron’s guidance was invaluable, and I would highly recommend him to anyone who is seeking branding expertise.”

− Kathy Serenko, Founder, Your Selling Point

“As the Founder of a small, tech-based mobile app company, I have to act fast and watch my costs. Step2 Branding & Design was able to quickly understand my needs to be cost-conscious, while delivering a package that addressed all of my wants, all while listening to what I was asking for. Their experience helped us to create a logo, website and branding material … exactly what I was after.”

− Levi Benson, Owner, Get The Hookup!

“I had just decided that I wanted to venture out on my own as a personal trainer and needed to get my name and brand out in time for the holidays. Ron took the vague ideas I had about the symbols and colors I wanted to use and crystallized them into my logo and brand. His work was exactly the jump-start I needed to get going, but the thing I appreciated most about working with Ron was his honesty and willingness to tell me what would and would not work and providing me with the occasional, much-needed reality check.”

− Nisha Patel, Owner, Scythian Strength & Fitness

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Your great idea deserves a great start.

We’re here to help you get it off the ground and flourish.

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Start-ups Need to Get Branding Right out of the Gate.

Every great idea deserves a great start. It’s essential that start-ups take their best shot and brand it right from the beginning.

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