Hello.
This is our branding and marketing blog.
This is where you’ll learn how we think about branding, design, client relations, and communications, in general, blah, blah, blah. You get the idea. We can’t guarantee there won’t be a rant or rave once in a while. So, please cut us some slack. If you see something you like, let us know. If you see something you don’t like, you can also let us know. But be nice.
Branding and marketing tips:
Advice for SMBs
A LIVING BLOG POST
Instead of only adding monthly blog posts, we’re collecting quick thoughts, observations, and the occasional tip about branding, positioning, and design for business owners and marketers.
FEATURED BLOG POST
The emotional roller coaster of getting a new logo for your business
by Step2 Branding & Design
For many new business owners, getting a new logo is much more than a design project. In fact, it’s an emotional journey that most don’t anticipate.
Branding and marketing blog posts
A branding lesson in a storage shed.
You can compensate for a worn brand for quite a long time without even realizing that you’re working harder just to maintain the status quo. The money you spend on advertising, the content you create, the selling … they are incrementally becoming less effective.
The emotional roller coaster of getting a new logo for your business
For many new business owners, getting a new logo is much more than a design project. In fact, it’s an emotional journey that most don’t anticipate.
Treat your brand like a living, breathing document
The best brands are not meant to sit on a shelf like just another historic artifact. The ink might fade over time. But the promise endures.
Another do-it-yourselfer just got burned
You cannot do it all and do it all well. Nobody can. I certainly can’t. Instead, I’m spending my time doing what I do best to grow my business, make money, and hire seasoned professionals to help with the rest.
Why aren’t you?
The tagline: Your stake in the ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
Invest in your brand now and spend less time and energy convincing people later.
These businesses each learned from the beginning the power of a consistent and meaningful brand strategy. They rightly prioritized their branding efforts as a long-game investment instead of just another expense.