Welcome to Our Marketing & Communications Blog.
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
Uncover Your Own Path to Greatness.
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.
Five Ways to Give Your Marketing a Spring Cleaning. (Number 5 is more attainable than you think.)
Spring is a season of renewal and rejuvenation. So, shake off the rust, get out the broom and add some polish to your business. Here are a few things you should consider at least once a year to tidy up your marketing.
What Do You Want Your Business to Look Like Five Years from Now?
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
Many Businesses Make This One Big Marketing Mistake. Is Yours?
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
Why We Chose Insourcing over Outsourcing
If we all avoid the shortsighted allure of bigger, quicker margins, and keep our eyes focused on building relationships and delivering high-quality products and services, we can reverse these trends and secure the futures of each of our industries.
“Where Do I Begin with My New Website?”
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
Marketing Reality Check (Don’t let #9 hurt your feelings.)
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.
Are You Trapped in a Marketing Bubble?
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
Your Credibility is On(the)line
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.