Treat your brand like a living, breathing document
The best brands are not meant to sit on a shelf like just another historic artifact. The ink might fade over time. But the promise endures.
The tagline: Your stake in the ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
Invest in your brand now and spend less time and energy convincing people later.
These businesses each learned from the beginning the power of a consistent and meaningful brand strategy. They rightly prioritized their branding efforts as a long-game investment instead of just another expense.
See you in October
Making your own history doesn’t need big, dramatic moments. You just need to do what you said you’d do every time you step up to the plate.
The Island of California and the power of public persuasion
The mythical Island of California presents a great example of the power of public persuasion. Even without solid evidence, it became an accepted truth that took nearly a century to correct.
My client hugged me the first time we met.
It wasn’t until that first face-to-face meeting that I felt the emotional impact of the work we do for new businesses just like hers.