Three Major Hurdles of Business Naming.

Three Major Hurdles of Business Naming.

“This is more difficult than naming my kid!” Those words of exasperation came from a recent new client. You see, he already had a good name for his business. It was one that created the image he wanted. Unfortunately, as we discovered during our project research,...
Bringing Out the Best.

Bringing Out the Best.

How George Martin Helped The Beatles Change the World. The music industry lost a true pioneer on March 8, 2016. Sir George Martin died after a widely celebrated career at the age of 90. An artist and producer with a successful track record in his own right, Martin was...
A Story that’s Never Completely Told.

A Story that’s Never Completely Told.

Building a great brand is never once-and-done. It’s more than a name, logo and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story. Brand Building begins on a foundation of who you are, what...
Uncover Your Own Path to Greatness.

Uncover Your Own Path to Greatness.

It’s important to look like you belong. But, it’s more important to promote your uniqueness. Remember, your brand and identity is partly about differentiation. Early adopters help define markets. But, they don’t always get things right. Learn from both their successes...