These businesses each learned from the beginning the power of a consistent and meaningful brand strategy. They rightly prioritized their branding efforts as a long-game investment instead of just another expense.
Making your own history doesn’t need big, dramatic moments. You just need to do what you said you’d do every time you step up to the plate.
The mythical Island of California presents a great example of the power of public persuasion. Even without solid evidence, it became an accepted truth that took nearly a century to correct.
It wasn’t until that first face-to-face meeting that I felt the emotional impact of the work we do for new businesses just like hers.
Those who can harness new technology without losing sight of the basics, like branding and positioning, will be poised for greater success than those who find contentment with what they consider, “good enough.”
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.