You cannot do it all and do it all well. Nobody can. I certainly can’t. Instead, I’m spending my time doing what I do best to grow my business, make money, and hire seasoned professionals to help with the rest.
Why aren’t you?
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
These businesses each learned from the beginning the power of a consistent and meaningful brand strategy. They rightly prioritized their branding efforts as a long-game investment instead of just another expense.
Making your own history doesn’t need big, dramatic moments. You just need to do what you said you’d do every time you step up to the plate.
The mythical Island of California presents a great example of the power of public persuasion. Even without solid evidence, it became an accepted truth that took nearly a century to correct.