The Tagline: Your Stake in the Ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
8 More Ways You could be Losing Customers Before You Get Them (part 2)
Here is our second installment of tips addressing ways you could be missing business opportunities without even realizing it.
8 Ways You could be Losing Customers before You Get Them (part 1)
Instead of offering tips to get more clients, we’re putting a bit of a twist on things by highlighting ways you could be losing them without even realizing it.
Start-ups Need to Get Branding Right out of the Gate.
The bankruptcy courts are full of great ideas that were undermined by ineffective branding and promotion. Build it and they will come? No, they won’t. Not unless you make them really want to. Or, better yet, need to.
I’m Your Potential Customer and These Are the Things I Care About.
You seem to be great at what you do. You have a terrific product. Your media coverage has been impressive. You’ve been serving the industry for decades. But, what does it mean to your customers? What’s in it for me?