These businesses each learned from the beginning the power of a consistent and meaningful brand strategy. They rightly prioritized their branding efforts as a long-game investment instead of just another expense.
Making your own history doesn’t need big, dramatic moments. You just need to do what you said you’d do every time you step up to the plate.
The mythical Island of California presents a great example of the power of public persuasion. Even without solid evidence, it became an accepted truth that took nearly a century to correct.
It wasn’t until that first face-to-face meeting that I felt the emotional impact of the work we do for new businesses just like hers.
Even if you’ve been able to put a check mark next to that spanking-new website on your marketing to-do list, get out your eraser. Your work has only just begun. A successful website is never once-and-done.