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Why I Unfollowed You on LinkedIn.

Why I Unfollowed You on LinkedIn.

by Step2 Branding & Design | Mar 5, 2017 | Rants & Raves

You are the only one in the world with your perspective. So, why not share it? How about a provocative question to start a discussion? There’s no reason why you can’t join the dialogue and help us shape it.

Why We Chose Insourcing over Outsourcing

Why We Chose Insourcing over Outsourcing

by Step2 Branding & Design | Mar 25, 2015 | Rants & Raves

If we all avoid the shortsighted allure of bigger, quicker margins, and keep our eyes focused on building relationships and delivering high-quality products and services, we can reverse these trends and secure the futures of each of our industries.

Recent Posts

  • Start-ups Need to Get Branding Right out of the Gate.
  • I’m Your Potential Customer and These Are the Things I Care About.
  • Sweating the Details
  • Cold Feet and Missed Opportunity
  • Five Ways to Give Your Marketing a Spring Cleaning. (Number 5 is more attainable than you think.)

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LATEST BLOG POSTS

  • Start-ups Need to Get Branding Right out of the Gate.
  • I’m Your Potential Customer and These Are the Things I Care About.
  • Sweating the Details
  • Cold Feet and Missed Opportunity
  • Five Ways to Give Your Marketing a Spring Cleaning. (Number 5 is more attainable than you think.)
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TESTIMONIALS

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Step2 Branding and Design worked closely with the HOPE staff to design an eye-catching logo that effectively represents HOPE. Step2 then designed a clean, inviting, easy-to-navigate website, as well as several brochures and business cards for our organization. The Step2 staff never fails to be accommodating, professional and happy to help us with our various requests.

SUSAN ORR, MA, Executive Director    Foundation of HOPE   
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You can see Ron’s creative mind whirling as you describe the concept you want him to consider. He understands quickly, thinks strategically about communication solutions, asks the really important questions, then produces an impressive result and stays flexible and open to change.

RICHARD SKAARE, President    SkaareWorks   
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I worked with Ron at Tollgrade Communications for two years, at Netronome for almost three and several years thereafter. He’s one of the top marketing communications directors in Pittsburgh, with strong skills in promotion, awareness, lead generation and tracking, and the best graphic designer you’ll meet.

JARROD SIKET   
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The Step2 team has been working with Ainsworth Product Innovations since 2011. They consistently deliver the goods with high-quality package designs, whether original or expanding upon our existing brand lines, copy development and sales support. Much of the work we do is conceptual and gets presented to some of the world’s largest retail buyers. Ron and Karen have been able to capture our vision and equip us with great designs for these important presentations.

WALT WDOWIAK, Director of Innovation, Insights and Packaging Development    Ainsworth Pet Care   
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As a social-purpose start up in the business of law-industry, my company’s marketing needs are specialized and complex. Step2 Branding & Design recognized this immediately, and worked with me to develop an affordable appropriate scope of services. Most importantly, I felt like I was working with both a consultant and a partner – experienced, reliable, diligent, and talented.

MIKHAIL N. PAPPAS, ESQ., Managing Member    Legal Means   
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Scott & Christie Associates has worked with Karen for more than a decade. We love the work she does for us; it’s always fresh, professional and makes each of our businesses look great. She has also been a true asset helping us communicate the spirit of our nonprofit work. No matter what project we give them, including logos, publication design, ads and educational materials, the Step2 team has responded with work we’re proud to put our name on.

JEFF RIHN, CFO    Scott & Christie and Associates   
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Ron played an integral part in building our company and product brands for more than ten years. He is an invaluable partner, aiding in photographic art direction, layout, design and even point-of-contact with finished print work. Whether developing print ads, electronic media or product logos, Ron worked with us to achieve the results we needed to move our brands into the marketplace.

ROBERT FIRMENT, Director of Operations    IRIS Technologies   
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I knew it was time to take a step back and consider re-branding my business. Luckily, I had already known Step2 Branding & Design. After a thorough process of exploration, my business now has a new name, tagline, logo/identity, messaging and web site. My brand has finally arrived, and I couldn’t be happier! Everything was right on the mark! And, by keeping me involved in the process, I never lost ownership and am moving forward with something I can truly call my own.

TONY ROZIC, President    TRU Craftsmanship   
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I have had the pleasure of knowing and working with Ron for nearly 20 years. From the beginning, he has guided our company from an infant start-up with little marketing and advertising direction to a small manufacturing company that reaches markets around the globe. From magazine ads, catalogs and brochures, to complete website makeovers, Ron has provided an invaluable service.

MAX ANDRZEJEWSKI, Founder    CNT Motion Systems   
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Over the last 30 years, I’ve worked with many of the top agencies around the world. Sometimes you find that what you really need is right in your back yard. The Step2 team not only delivers top-notch creative work like the “big boys” (or girls) do, they do it without the excesses that sometimes come from larger firms. They’re also not afraid to challenge their clients when they think it’s needed. I find that particularly refreshing and vital to a productive relationship.

RON JESIOLOWSKI, Former Director of Design for DelMonte and GlaxoSmithKline Corp.   
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When I set out to brand my new business, I had no idea what a challenging process it would be. I turned to Step2 Branding & Design for what I thought would be help on the design side, but Ron offered so much more. He guided me through every step of the branding process, continually stretching my thinking until I was able to zero in on the message I wanted to convey. Ron’s guidance was invaluable.

KATHY SERENKO, Business Writing Communications & PR    Your Selling Point   
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Ron took the vague ideas I had about the symbols and colors I wanted to use and crystallized them into my logo and brand. His work was exactly the jump-start I needed to get going, but the thing I appreciated most about working with Ron was his honesty and willingness to tell me what would and would not work and providing me with the occasional, much-needed reality check.

NISHA PATEL, Owner    Scythian Strength & Fitness   
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When the time came for me to invest in (a new website), I hoped that Ron would be available to assist me. He had created my logos, so I wanted the continuity in design. But I can honestly say I got much more than that. His ability to help me understand the process, his quick responses to my questions and his incredible understanding of what I wanted resulted in two websites that could not be more perfect.

LUANNE O’BRIEN, Professional Ballroom Dance Instructor & Owner    Integral Ballroom   
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We’re relatively new owners of a long-established business in Pittsburgh’s historic Strip District. Although we initially retained the original business name, we suddenly found that we needed to change it. Step2 “stepped in” and proposed several new ideas, including the name we selected and now use. A new tagline, logo and a few ads later, we never lost a step. We love our new name and look; our customers love it; and we’re moving forward!

ERIC NOLAN, General Manager    Allegheny Coffee & Tea Exchange   
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I have had the unique opportunity and pleasure to work with both Karen and Ron at different companies. I find them each to be very creative in their approach, confident in their ability to deliver strategically on-target solutions, and self-motivated to manage projects under tight timelines. They have great communication skills and well-rounded experience in many aspects of the graphic design arena.

DIANE RIBA, Partner, Strategic Design    ConsumerCentric Marketing   
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On behalf of David’s House Ministries, we are very satisfied with the logo and stationery design. Step2 is easy to communicate with and very creative. If you want creative, out-of-the-box thinking, I would highly recommend Step2 for your branding needs.

CECILIA CRAWFORD, Board Member    David’s House Ministries   
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As the Founder of a small, tech-based mobile app company, I have to act fast and watch my costs. Step2 Branding & Design was able to quickly understand my needs to be cost-conscious, while delivering a package that addressed all of my wants, all while listening to what I was asking for. Their experience helped us to create a logo, website and branding material … exactly what I was after.

LEVI BENSON, Owner    Get The Hookup!   
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I’ve known Ron since 1999. He’s a highly skilled, creative and versatile graphic designer adept in roles from writing content to strategic communications development. From a creativity standpoint, his work is always clever, fresh and focused, yet he is also one of the best technical copy editors I have ever worked with. He wears many hats well.

DAVE SHUTTS, Former Senior Manager, Tech Communications    Tollgrade Communications   
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Having published more than 100 fine art lithographs, I understand the value of a superior designer. Ron has had an incredibly positive influence on my photographic endeavors. In many cases, he was as much the creator of the final image as I was.

STEPHEN SIMPSON    Take a Hike Publishing   
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Digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.

ERIC O’BRIEN, PT, MS, OCS    TeleTherapy Direct   
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Step2 Branding & Design proved to be the perfect partner. Ron took the time to understand our objectives and provided both excellent technical services and practical guidance in developing our new site. He is thoughtful in approach, sensitive to our mission and financial stewardship obligations, and incredibly responsive. Our Board is delighted with the results!

GRETCHEN ROOS, Member, Board of Directors    The Chimbote Foundation   
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Ron is not only creative when it comes to developing your marketing, he is brilliant in getting you to sharpen your message, understand what your real business is, and what you need to do to reach your perfect customer.

GREG EMSLIE, Certified Business Coach    FocalPoint Business Coaching of Western Pennsylvania   
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I was so excited at the work that was done. It was very clear that my information had been valued, and they were able to create a logo that was beyond my expectations. Their advice and expertise in the branding process took the job out of my hands altogether, freeing me to work on other aspects of rolling out my new image.

REBECCA L. MATTHEWS, Christain Author   
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Ron immediately understood my audience and client base, and designed an enduring logo and companion graphics for my Alliance and Academy in two quick weeks. All of the images and templates are easy to use and my consultancy brand is growing into the EU and Asia.

ALETHEA WIELAND, Management Consultant   
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Working with Step2 Branding & Design on a refresh of our brand has been a great experience. I love the new logo and the website is wonderful, as well.

SARAH PALYA, Gus Gear   

STEP2 BRANDING & DESIGN

At Step2 Branding & Design, we help organizations identify what makes them great and use it as the foundation of a brand that gets them noticed, connects with their prospects, builds loyalty and adds value to their businesses.

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