I appreciate the fact that we’re in the same network. I like you. But, it seems that we came here for different reasons. So, I just had to do it. I unfollowed you. I won’t call you out. You know who you are.
Every one of your posts is the latest sample, self-promotion or great deal. You haven’t shared any of your valuable expertise or even begun an insightful conversation. Instead of viewing LinkedIn as a community of sharing, you saw us as little more than sales prospects.
That’s not how LinkedIn is supposed to work.
Look, there’s nothing wrong with a little bit of self-promotion. I do it myself. And, when you “like” someone else’s posts, you are helping to proliferate content. That’s great. But, how about sharing a tip or two and generating a few likes of your own?
You see, you’re missing a huge opportunity to really shine in front of your peers. There’s a lot that you know that most of us don’t know. You are the only one in the world with your perspective. So, why not share it? How about a provocative question to start a discussion? There’s no reason why you can’t join the dialogue and help us shape it.
LinkedIn provides one of the best opportunities to share your subject matter expertise and indirectly promote your business. But, if there’s no, “What’s in it for me?” from our perspective, you’ve missed the mark of how LinkedIn works. Your posts read like commercials, and, guess what? We’re tuning out.
You’re not alone in this. This is a common mistake that some of the smartest people make. But, it’s not wasted energy; it’s simply misplaced. Save the direct selling and promoting for another time and, more importantly, another place.
We don’t want to just hear from you. We want to learn from you.
Please, don’t take this personally. I only unfollowed you. It’s not the end of the world. We’re still in the same network and there’s a good reason for that. So, let’s try to make the most of it … together.
I’ll check back later and see what you’ve been up to.
Until then, tell us something we don’t know.
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
If we all avoid the shortsighted allure of bigger, quicker margins, and keep our eyes focused on building relationships and delivering high-quality products and services, we can reverse these trends and secure the futures of each of our industries.
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.
Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.
Even if you’ve been able to put a check mark next to that spanking-new website on your marketing to-do list, get out your eraser. Your work has only just begun. A successful website is never once-and-done.
As the calendar year winds down, it always a good idea to take a step back to revisit and refresh your marketing. Your business will be better off by doing so. But, don’t go overboard and be too disruptive.