Get real.
Don’t claim to be what you’re not. Embrace what you are, what makes you great and why that should be important to your audience.
Don’t claim to be what you’re not. Embrace what you are, what makes you great and why that should be important to your audience.
If any of these scenarios are raising concerns about the effectiveness of your marketing communications, step 1 is up to you.
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.
The bankruptcy courts are full of great ideas that were undermined by ineffective branding and promotion. Build it and they will come? No, they won’t. Not unless you make them really want to. Or, better yet, need to.
Price, style, features and convenience will always be important factors to closing a sale. However, there’s a lot more to promoting your business than what your goods or services mean to your direct consumers. In fact, your audience is likely much broader than you realize.