BE THE INFLUENCER.Today’s consumers are information-driven.
The days of just “running a few ads” to generate leads are behind us.
Promote Your Expertise.
It’s time to begin driving your market instead of letting your market drive you.
Advertising has taken on a much different role in recent years. Instead of taking the “shot-gun” approach and blasting your message everywhere, you need to be where they’re looking. That means generating useful tools and content that help position you as the expert in front of your prospects.
Of course, we’re not suggesting that advertising has no role. But, it’s now one of many viable promotional options, like a solid Internet presence, targeted frequent outreach and industry events, that you need to consider in order to gain the right exposure.
Step2 Branding & Design can help you reach the right audience with the right message and be positioned as the “go-to” source for what you do best.
Why just join the conversation when you can take control of the dialog?
Advertising & Promotions Samples.
A Great Look Gets You Noticed.
Creative advertising & promotions should not come at the expense of strategic function. We’ll help you strike the right balance.
Recent Advertising & Communications Blog Posts
Never Make Assumptions about Your Audience. That seems like an obvious rule, right? But, we all do it to some degree. It’s human nature. We follow our gut instincts. We proceed without having the data to back up our actions. Remember New Coke?read more
As the calendar year winds down, it always a good idea to take a step back to revisit and refresh your marketing. We did it last year and it resulted in significant changes to our market positioning. And, we’re better off by doing so. How about you?read more
It’s always a good idea to take a step back and be more introspective about your unique qualities and strengths. By looking beyond short-term distractions, we often discover that we still have a place to fit in.read more
You seem to be great at what you do. You have a terrific product. Your media coverage has been impressive. You’ve been serving the industry for decades. But, what does it mean to your customers? What’s in it for me?read more
Spring is right around the corner. It’s a season of renewal and rejuvenation. So, shake off the rust, get out the broom and add some polish to your business.read more
Price, style, features and convenience will always be important factors to closing a sale. However, there’s a lot more to promoting your business than what your goods or services mean to your direct consumers. In fact, your audience is likely much broader than you realize.read more
In order to be an effective marketer, it’s imperative that we continually remind ourselves of the true value we bring to our markets. Usually, that customer benefit is intangible. Quite often, we learn that it’s an emotional one.read more
Nobody is an expert at everything. Nobody. At one time or another, we all find ourselves forced into situations outside of our sweet spot. That’s why it’s important to rely on the expertise of others to help you make educated decisions and get the job done right.read more
A blog is one of the best opportunities to share your subject matter expertise and indirectly promote your business. But, if there’s no, “What’s in it for me?” from the reader’s perspective, you’ve missed the mark of how a B2B blog should work.read more