Today’s consumers are information-driven.
The days of just “running a few ads” to generate leads are behind us.

Promote Your Expertise.

It’s time to begin driving your market instead of letting your market drive you.

Advertising has taken on a much different role in recent years. Instead of taking the “shot-gun” approach and blasting your message everywhere, you need to be where they’re looking. That means generating useful tools and content that help position you as the expert in front of your prospects.

Of course, we’re not suggesting that advertising has no role. But, it’s now one of many viable promotional options, like a solid Internet presence, targeted frequent outreach and industry events, that you need to consider in order to gain the right exposure.

Step2 Branding & Design can help you reach the right audience with the right message and be positioned as the “go-to” source for what you do best.

Why just join the conversation when you can take control of the dialog?

Advertising & Promotions Samples.

A Great Look Gets You Noticed.

Creative advertising & promotions should not come at the expense of strategic function. We’ll help you strike the right balance.

Recent Advertising & Communications Blog Posts

Unclutter Your Marketing View

To succeed in marketing, we need to avoid the distractions and focus on the fundamentals. We need to pull ourselves out of the bubble in which we live to see ourselves the way others see us. It’s this uncluttered view that helps bring the clarity and objectivity that lead us to a sound strategy.

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Never Assume Anything

Never Make Assumptions about Your Audience. That seems like an obvious rule, right? But, we all do it to some degree. It’s human nature. We follow our gut instincts. We proceed without having the data to back up our actions. Remember New Coke?

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Sweating the Details

Nobody is an expert at everything. Nobody. At one time or another, we all find ourselves forced into situations outside of our sweet spot. That’s why it’s important to rely on the expertise of others to help you make educated decisions and get the job done right.

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Your expertise brings great value to your market.

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