Your tagline is often your audience’s first impression of your business.
If there’s one thing that needs to communicate your brand promise better than anything else, it’s your tagline. In just a few words, it needs to connect with your prospects, strike an emotional chord and distinguish your business. It’s, essentially, your brand promise in one line. And it needs to be memorable, so they’ll recall it each time they hear your name.
But, tagline development is not about your product or service. And, it’s certainly not about you. It’s about them: your target audience. So, you better make sure you know them well and understand how to push their emotional buttons.
Step2 Branding and Design helps organizations and entrepreneurs capture their brand promises in a tagline that means something to their market and resonates.
Read Branding Case Studies.
Your Stake in the Ground.
Tagline Development We’ve Done for Businesses Like Yours
A More Perfect Career
Career Coaching for displaced or dissatisfied professionals.
Gambit Tax Service
Tax preparation services in a relaxed, family-friendly environment.
PineTree Wellness Center & Spa
Pampering spa services when you’re in need of some time for yourself.
Affinity by Design Jewelry
Jewelry handcrafted in the U.S. and featuring the finest Austrian Crystals.
Upscale remodeling, renovation and repair services for homeowners and businesses.
Allegheny Coffee & Tea Exchange
Highest-quality gourmet coffees, teas and accessories from around the world.
Credit repair and and recovery services.
Provider of data services and online business intelligence solutions.
Step2 Branding & Design
Branding, graphic design and advertising services.
Internet marketing, web optimization, lead generation and thought leadership.
Socially conscious funding campaigns for criminal defense attorneys and low-income defendants.
Network security and acceleration platforms, hardware and services.
Internet-based physical therapy consultations using video conferencing technology.
Crescendo Cleaning Services
Professional cleaning services for small and large commercial buildings.
Your Selling Point
Specialized content development for marketing, videos and presentations.
The Pillar Group
Consultants offering core professional services to small businesses and organizations.
Get the Hookup
Enabling people to quickly buy and sell event tickets via hashtag technology.
Acoustic engineering product design, development and problem-solving services.
What Our Branding Clients Are Saying:
When I decided to expand my services into a new market, I knew I needed to get my marketing right from the beginning. Through my previous experience with Step2 Branding & Design, I felt they were the right fit to help me lay the marketing foundation I needed for success. My business now has a new name, identity, message, website and trade show materials that are already connecting me with my target audience and positioning my business for growth.
Recent Branding Blog Posts
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
Building a great brand is never once-and-done. It’s more than a name, logo and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.