Your tagline is often your audience’s first impression of your business.
If there’s one thing that needs to communicate your brand promise better than anything else, it’s your tagline. In just a few words, it needs to connect with your prospects, strike an emotional chord and distinguish your business. It’s, essentially, your brand promise in one line. And it needs to be memorable, so they’ll recall it each time they hear your name.
But, tagline development is not about your product or service. And, it’s certainly not about you. It’s about them: your target audience. So, you better make sure you know them well and understand how to push their emotional buttons.
Step2 Branding & Design helps organizations and entrepreneurs capture their brand promises in a tagline that means something to their market and resonates.
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Your Stake in the Ground.
Tagline Development We’ve Done for Businesses Like Yours
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Tax preparation services in a relaxed, family-friendly environment.
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Affinity by Design Jewelry
Jewelry handcrafted in the U.S. and featuring the finest Austrian Crystals.
Upscale remodeling, renovation and repair services for homeowners and businesses.
Allegheny Coffee & Tea Exchange
Highest-quality gourmet coffees, teas and accessories from around the world.
Credit repair and and recovery services.
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Step2 Branding & Design
Branding, graphic design and advertising services.
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Socially conscious funding campaigns for criminal defense attorneys and low-income defendants.
Network security and acceleration platforms, hardware and services.
Internet-based physical therapy consultations using video conferencing technology.
Crescendo Cleaning Services
Professional cleaning services for small and large commercial buildings.
Your Selling Point
Specialized content development for marketing, videos and presentations.
The Pillar Group
Consultants offering core professional services to small businesses and organizations.
Get the Hookup
Enabling people to quickly buy and sell event tickets via hashtag technology.
Acoustic engineering product design, development and problem-solving services.
What Our Branding Clients Are Saying:
Recent Branding Blog Posts
As the year closes, ask yourself how your current challenges and objectives align with your overall vision. Have you lost your way, or are you sticking to your Brand Promise? Is it still meaningful to your customers and prospects? Have you allowed yourself the room to evolve with their needs, or have you boxed yourself in?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.