THE TAGLINE IS YOUR BRAND PROMISE IN ONE LINE.Your tagline is not about who you are or what you sell.
It’s about what your market gains from you.
Your tagline is often your audience’s first impression of your business.
If there’s one thing that needs to communicate your brand promise better than anything else, it’s your tagline. In just a few words, it needs to connect with your prospects, strike an emotional chord and distinguish your business. It’s, essentially, your brand promise in one line. And it needs to be memorable, so they’ll recall it the each time they hear your name.
But, tagline development is not about your product or service. And, it’s certainly not about you. It’s about them: your target audience. So, you better make sure you know them well and understand how to push their emotional buttons.
Step2 Branding & Design helps organizations and entrepreneurs capture their brand promises in a tagline that means something to their market and resonates.
Reinforce your brand with a memorable tagline that connects with your market.
Read Branding Case Studies.
Your Stake in the Ground.
Your tagline is the most important takeaway for your audience.
We can help you make sure it speaks to them in a meaningful way.
Tagline Development We’ve Done for Businesses Like Yours
Gambit Tax Service
Tax preparation services in a relaxed, family-friendly environment.
PineTree Wellness Center & Spa
Pampering spa services when you’re in need of some time for yourself.
Affinity by Design Jewelry
Jewelry handcrafted in the U.S. and featuring the finest Austrian Crystals.
Upscale remodeling, renovation and repair services for homeowners and businesses.
Allegheny Coffee & Tea Exchange
Highest-quality gourmet coffees, teas and accessories from around the world.
Credit repair and and recovery services.
Provider of data services and online business intelligence solutions.
Step2 Branding & Design
Branding, graphic design and advertising services.
Internet marketing, web optimization, lead generation and thought leadership.
Socially conscious funding campaigns for criminal defense attorneys and low-income defendants.
Network security and acceleration platforms, hardware and services.
Internet-based physical therapy consultations using video conferencing technology.
Crescendo Cleaning Services
Professional cleaning services for small and large commercial buildings.
Your Selling Point
Specialized content development for marketing, videos and presentations.
The Pillar Group
Consultants offering core professional services to small businesses and organizations.
Get the Hookup
Enabling people to quickly buy and sell event tickets via hashtag technology.
Acoustic engineering product design, development and problem-solving services.
What Our Branding Clients Are Saying:
As a social-purpose start up in the business of law-industry, my company’s marketing needs are specialized and complex. Step2 Branding & Design recognized this immediately, and worked with me to develop an affordable appropriate scope of services. Most importantly, I felt like I was working with both a consultant and a partner – experienced, reliable, diligent, and talented. By distilling and articulating my vision, Step2 put me in a position to promote my company to serious stakeholders, and, thus far, I have had measurable success in this regard. I definitely look forward to working with Step2 Branding & Design moving forward.MIKHAIL N. PAPPAS, ESQ.
When I set out to brand my new business, I had no idea what a challenging process it would be. I turned to Step2 Branding & Design for what I thought would be help on the design side, but Ron offered so much more. He guided me through every step of the branding process, continually stretching my thinking until I was able to zero in on the message I wanted to convey. Ron’s guidance was invaluable, and I would highly recommend him to anyone who is seeking branding expertise.KATHY SERENKO
After hearing countless clients and colleagues telling me that I’m, “Much more than a handyman,” I knew it was time to take a step back and consider re-branding my business. Luckily, I had already known Step2, and felt they would be the right fit. We got together and discussed my strengths, competitors and aspirations. After a thorough process of exploration, my business now has a new name, tagline, logo/identity, messaging and web site. My brand has finally arrived, and I couldn’t be happier! Everything was right on the mark! And, by keeping me involved in the process, I never lost ownership and am moving forward with something I can truly call my own.TONY ROZIC
We’re relatively new owners of a long-established business in Pittsburgh’s historic Strip District. Although we initially retained the original business name, we suddenly found that we needed to change it. Step2 “stepped in” and proposed several new ideas, including the name we selected and now use. A new tagline, logo and a few ads later, we never lost a step. We love our new name and look; our customers love it; and we’re moving forward!ERIC NOLAN
As the Founder of a small, tech-based mobile app company, I have to act fast and watch my costs. Step2 Branding & Design was able to quickly understand my needs to be cost-conscious, while delivering a package that addressed all of my wants, all while listening to what I was asking for. Their experience helped us to create a logo, website and branding material … exactly what I was after.LEVI BENSON
Recent Branding Blog Posts
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.read more
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”read more
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.read more
Greatness cannot be achieved within a vacuum. It takes vision, perseverance and a team of experts to make it happen. It requires an understanding of what your audience wants, even if it’s something that doesn’t quite exist. You aim high, learn from your failures and never say, “It can’t be done.”read more
Building a great brand is never once-and-done. It’s more than a name, logo and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.read more
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.read more
In the end, we got exactly where we needed to be and could only have arrived there through a long and sometimes daunting process of introspection, exploration and affirmation.read more
If any of these scenarios seem familiar, perhaps it’s time to consider retooling your brand.read more
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.read more