724.814.4067 ronmac@step2branding.com
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Your tagline is not about who you are or what you sell.
It’s about what your market gains from you.

Tagline Development

Your tagline is often your audience’s first impression of your business.

If there’s one thing that needs to communicate your brand promise better than anything else, it’s your tagline. In just a few words, it needs to connect with your prospects, strike an emotional chord and distinguish your business. It’s, essentially, your brand promise in one line. And it needs to be memorable, so they’ll recall it each time they hear your name.

But, tagline development is not about your product or service. And, it’s certainly not about you. It’s about them: your target audience. So, you better make sure you know them well and understand how to push their emotional buttons.

Step2 Branding and Design helps organizations and entrepreneurs capture their brand promises in a tagline that means something to their market and resonates.

Reinforce your brand with a memorable tagline that connects with your market.

Read Branding Case Studies.

Your Stake in the Ground.

Your tagline is the most important takeaway for your audience.
We can help you make sure it speaks to them in a meaningful way.

Tagline Development We’ve Done for Businesses Like Yours

A More Perfect Career

Career Coaching for displaced or dissatisfied professionals.

Gambit Tax Service

Tax preparation services in a relaxed, family-friendly environment.

PineTree Wellness Center & Spa

Pampering spa services when you’re in need of some time for yourself.

Affinity by Design Jewelry

Jewelry handcrafted in the U.S. and featuring the finest Austrian Crystals.

TRU Crafstmanship

Upscale remodeling, renovation and repair services for homeowners and businesses.

Allegheny Coffee & Tea Exchange

Highest-quality gourmet coffees, teas and accessories from around the world.


Credit repair and and recovery services.


Provider of data services and online business intelligence solutions.

Step2 Branding & Design

Branding, graphic design and advertising services.


Internet marketing, web optimization, lead generation and thought leadership.

Legal Means

Socially conscious funding campaigns for criminal defense attorneys and low-income defendants.


Network security and acceleration platforms, hardware and services.

TeleTherapy Direct

Internet-based physical therapy consultations using video conferencing technology.

Crescendo Cleaning Services

Professional cleaning services for small and large commercial buildings.

Your Selling Point

Specialized content development for marketing, videos and presentations.

The Pillar Group

Consultants offering core professional services to small businesses and organizations.

Get the Hookup

Enabling people to quickly buy and sell event tickets via hashtag technology.

Phase1 Acoustics

Acoustic engineering product design, development and problem-solving services.

What Our Branding Clients Are Saying:

When I decided to expand my services into a new market, I knew I needed to get my marketing right from the beginning. Through my previous experience with Step2 Branding & Design, I felt they were the right fit to help me lay the marketing foundation I needed for success. My business now has a new name, identity, message, website and trade show materials that are already connecting me with my target audience and positioning my business for growth.


President, A More Perfect Career

As a social-purpose start up in the business of law-industry, my company’s marketing needs are specialized and complex. Step2 Branding & Design recognized this immediately, and worked with me to develop an affordable appropriate scope of services. Most importantly, I felt like I was working with both a consultant and a partner – experienced, reliable, diligent, and talented. By distilling and articulating my vision, Step2 put me in a position to promote my company to serious stakeholders, and, thus far, I have had measurable success in this regard. I definitely look forward to working with Step2 Branding & Design moving forward.

Managing Member, Legal Means

When I set out to brand my new business, I had no idea what a challenging process it would be. I turned to Step2 Branding & Design for what I thought would be help on the design side, but Ron offered so much more. He guided me through every step of the branding process, continually stretching my thinking until I was able to zero in on the message I wanted to convey. Ron’s guidance was invaluable, and I would highly recommend him to anyone who is seeking branding expertise.

Business Writing Communications & PR, Your Selling Point

After hearing countless clients and colleagues telling me that I’m, “Much more than a handyman,” I knew it was time to take a step back and consider re-branding my business. Luckily, I had already known Step2, and felt they would be the right fit. We got together and discussed my strengths, competitors and aspirations. After a thorough process of exploration, my business now has a new name, tagline, logo/identity, messaging and web site. My brand has finally arrived, and I couldn’t be happier! Everything was right on the mark! And, by keeping me involved in the process, I never lost ownership and am moving forward with something I can truly call my own.

President, TRU Craftsmanship

We’re relatively new owners of a long-established business in Pittsburgh’s historic Strip District. Although we initially retained the original business name, we suddenly found that we needed to change it. Step2 “stepped in” and proposed several new ideas, including the name we selected and now use. A new tagline, logo and a few ads later, we never lost a step. We love our new name and look; our customers love it; and we’re moving forward!

General Manager, Allegheny Coffee & Tea Exchange

As the Founder of a small, tech-based mobile app company, I have to act fast and watch my costs. Step2 Branding & Design was able to quickly understand my needs to be cost-conscious, while delivering a package that addressed all of my wants, all while listening to what I was asking for. Their experience helped us to create a logo, website and branding material … exactly what I was after.

Owner, Get The Hookup!

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