Brand it to be its best.
BRANDING SERVICES
Great branding will add equity
to your business.
Statistics confirm that businesses with higher-quality branding gain greater market share and profitability than their inferior competition.
Your brand is your promise. It’s what people think of when they hear your name. A great brand transcends products and services. It connects emotionally with the audience to create a unique frame of mind. Data shows that customers will pay a premium for a great brand and remain loyal to it.
Step2 Branding and Design helps individuals and organizations uncover what makes them great and use it as the foundation of a branding and marketing communications plan that gets them noticed, communicates their message, builds loyalty, and adds value.
We can help you name your organization or product, or give it a new or refreshed logo and identity. We can develop a tagline and message that speaks to your audience in a way that is meaningful to them. And we can pull it all together into collateral and a website that distinguishes you from your competitors and brings relevance to your business.
Is this your
startup year?
We’re looking for entrepreneurs with that next great idea, so we can help them brand it right from the start.
Let’s talk about what makes you great and why it matters.
Drop us a line. Send us a link to your site. Shoot us an e-mail. Tell us about your challenges.
Branding FAQs
Exactly what is branding?
First off, contrary to what many think, your brand is not your logo. The logo is your brand mark, part of your brand identity. Your brand is the unique space you occupy in the minds of your audience that transcends your products and services. It’s what people think of when they hear your name, and what they say about you after you leave the room.
Your brand is built on a foundation of who you are, what you offer, and why it matters to your audience. It’s shaped by how you connect emotionally with them, distinguish your business from your competitors, and deliver on your promise.
What is brand loyalty?
Brand loyalty is the emotional attachment and behavioral commitment consumers have to your company’s products or services. It’s demonstrated by their willingness to go out of their way to choose your brand, pay a premium for it, and refer others. Consumers are more forgiving to brands they like and trust, enabling organizations to quickly overcome the occasional misstep without dramatically compromising the brand.
What is brand equity?
Brand equity is the non-tangible positive perception, emotional attachment, and loyalty consumers have towards your brand that influence their buying decisions. High-equity brands are able to charge premiums, increase their sales, and achieve greater profitability than weaker brands. Brand equity is measured in real dollars. Apple remains the world’s most valuable brand in 2026, with a valuation exceeding $600 billion.
What are the primary elements of a brand?
Brand Promise
Brand PromiseEvery brand begins with a promise. Your brand promise is not your mission statement, which is written for business and community stakeholders. The brand promise speaks to your audience, what they truly gain from you, and how you make their lives easier or better. This can be an emotional feeling, like relieving a pain point, an economic benefit, or simply a peace of mind in knowing that their needs are being met.
Brand Identity
Brand IdentityYour brand identity comprises the visual elements of your brand, including the logo (or brand mark), color palette, typography, and graphic design style, and photographic style.
Brand Voice
Your brand voice includes the spoken elements of your brand: the words you use, the tone and style in which you speak, the tagline (your brand promise in one line), messaging/positioning, and content generation.
Brand Experience
Brand ExperienceThis is the customer experience through their entire journey, from the initial visual appeal of your graphics and the way your message resonates with them, to your product quality and customer service, and, ultimately, how you deliver on your brand promise.
LOGO DESIGN
Make your mark with a logo that personifies your brand. See what’s included in our Logo & Identity Package and view a gallery of more than 50 logo designs.
TAGLINE DEVELOPMENT
Your tagline is your stake in the ground. Check out some taglines we’ve developed for businesses just like yours.
REAL-WORLD BRANDING CASE STUDIES
See how we’ve helped businesses like yours uncover or refresh their brands.
Your brand can be anything you want it to be.
You came here for a reason. We want to help you take your best shot at being your best.
INFOGRAPHIC
7 Stages of Achieving Brand Loyalty
A great brand transcends a company’s products or services. It connects emotionally with the audience to create a unique frame of mind. Data shows that customers will pay a premium for a great brand and remain loyal to it.
But, what does brand loyalty look like and how do you reach it? We’ve created this infographic to illustrate how to get there.
A story that’s never completely told.
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.