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REAL-WORLD
BRANDING CASE STUDIES

How we’ve helped businesses like yours uncover their brands
or refresh their identities.
BRANDING CASE STUDIES

Examples of how we helped our clients identify what makes them great and use it as the foundation of a brand that helps them connect with their prospects, build loyalty and add value to their businesses.

A More Perfect Career

Career Coach helping displaced or dissatisfied professionals get past the gate keepers and in front of hiring managers and decision-makers. Step2 Branding and Design developed their name, tagline, logo, messaging and website.

TeleTherapy Direct

A new network of physical therapists offering high-quality, Internet-based, real-time video consultations. Step2 Branding and Design developed their name, tagline, logo, messaging and website.

Crescendo Professional Cleaning Services

Start-up providing professional cleaning services to small and large commercial buildings. Step2 Branding and Design developed their name, tagline, logo, messaging and website.

Allegheny Coffee & Tea Exchange

A well-established local business in need of a quick branding change. Step2 Branding and Design created a new name, tagline, logo and promotional materials to help make the transition easy.

Legal Means

Socially conscious start-up offering funding campaigns for criminal defense attorneys and low-income defendants. Step2 Branding and Design created a new name, tagline, logo and web graphics.

Tollgrade Communications

A high-tech telecommunications company with a low-tech reputation needed to freshen things up. New market positioning, identity and support materials helped change perceptions.

TRU Craftsmanship

Formerly TRU Handyman Service, the owner was looking to re-brand the company to better reflect his upscale services. Business naming, tagline, identity, brand messaging and website.

Phase1 Acoustics

An acoustic engineer looking to establish his start-up business as the early product design and development solution to avoiding problems late in the game. Naming, tagline, logo, website and messaging.

Affinity by Design Crystal Jewelry

New entry into a very competitive jewelry market. The Step2 Branding and Design team developed their business name, tagline, logo, web graphics and promotional materials to make them sparkle.

The Pillar Group

A local consultant group allying their complementary skills together to provide core discipline support for businesses. Name, tagline, logo, website and promotions created by Step2 Branding and Design.

RecoverMyCredit.com

New entry in the credit repair market in need of distinguishing the business in an industry with a less-than-desirable reputation. Service name, tagline, logo and identity all created by Step2 Branding and Design.

Who knows? Maybe, the next branding case study will be yours.
Having that first conversation costs you nothing.

Branding Document

“7 Stages of Successful Brand Building”

This document addresses building brand equity, how to sustain it for the long haul and what makes a brand work. Download one doc and gain access to all of them.

Thank You for Your Interest!

Start-up Branding Document

“Branding and Marketing Your Start-up”

We’re offering these considerations to help you take your best shot at a successful launch. Download one doc and gain access to all of them.

Thank You for Your Interest!

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