Real-world branding
case studies

We’ve helped businesses like yours uncover their brands or refresh their identities.

Here are some examples of how we helped clients use what makes them great as the foundation of a brand and identity that distinguishes them in their markets.

BRANDING CASE STUDY

A More Perfect Career

Career coach helping displaced or dissatisfied professionals get past the gate keepers and in front of hiring managers and decision-makers. Step2 Branding and Design developed their name, tagline, logo, messaging, and website.

BRANDING CASE STUDY

Allegheny Coffee & Tea Exchange

A well-established local business in need of a quick branding change. Step2 Branding and Design created a new name, tagline, logo, signage, and promotional materials to help make the transition easy.

BRANDING CASE STUDY

Crescendo Professional Cleaning Services

Entrepreneur providing professional cleaning services to small and large commercial buildings. Step2 Branding and Design developed their name, tagline, logo, messaging, and website.

BRANDING CASE STUDY

TRU Craftsmanship

Formerly TRU Handyman Service, the owner was looking to re-brand the company to better reflect his upscale services. The Step2 team developed their business name, tagline, identity, brand messaging, and website.

BRANDING CASE STUDY

TeleTherapy Direct

A new network of physical therapists offering high-quality, Internet-based, real-time video consultations. Step2 Branding and Design developed their name, tagline, logo, messaging, and website.

BRANDING CASE STUDY

Legal Means

Socially conscious start-up offering funding campaigns for criminal defense attorneys and low-income defendants. Step2 Branding and Design created a new name, tagline, logo, and web graphics.

BRANDING CASE STUDY

Tollgrade Communications

A high-tech telecommunications company with a low-tech reputation needed to freshen things up. New market positioning, identity, tradeshow display, and support materials helped change perceptions.

BRANDING CASE STUDY

Phase1 Acoustics

An acoustic engineer looking to establish his start-up business as the early product design and development solution to avoiding problems late in the game. Naming, tagline, logo, website, and messaging.

BRANDING CASE STUDY

Affinity by Design Crystal Jewelry

New entry into a very competitive jewelry market. The Step2 Branding and Design team developed their business name, tagline, logo, web graphics, and promotional materials to make them sparkle.

Who knows? Maybe, the next branding case study will be yours.

Having that first conversation costs you nothing.

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