Branding Case Study: Affinity by DesignA local entrepreneur declares her independence and enters a highly competitive market.
Upscale fashion jewelry designer.
Jewelry handcrafted in the U.S. and featuring the finest Austrian Crystals.
I Want to Make You Sparkle!
Beautiful Swarovski crystals combined with hand-crafted tradition make a truly stunning presentation that is sure to make you light up a room when you enter, and leave a lasting impression after you’ve departed. Featuring original designs handmade by American artisans, we also offer custom and wedding jewelry, unique fundraising opportunities and elegant ways to show your local pride wearing team & school colors.
The Brand Strategy
Beautiful hand-crafted jewelry made with Swarovski Elements by US artisans specially trained in the vintage art of crystal setting. Old-World quality and sparkle with new innovative looks and designs.
Create branding and identity that positions the business as a viable player in a strong market while reflecting the founder’s “sparkling” personality.
Highlight original designs, high-quality materials and hand-made in the USA. Localize offerings to include fundraising opportunities for schools and organizations.
Emphasize founder’s family history of jewelry making and great reputation for service excellence.
Name – Affinity by Design Crystal Jewelry
Communicates affection, originality and high quality
Tagline – Bring Out the Sparkle in You!
Personalizes product attributes and embodies founder’s personality
Logo and Identity
Simple, yet elegant. Shimmering and bright.
Advertising, post cards, event displays, web and social media graphics.
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