Branding Case Study: Phase1 AcousticsAn acoustic engineer looking to establish his new business as the early product design and development solution to avoiding problems late in the game.
Jeff Bevan, PhD – Acoustic Engineer
Acoustic engineering start-up offering product design, development and problem-solving services
A Fundamental Multi-physics Understanding Is Critical to Successful Product Launch and Evolution.
Dr. Bevan has years of experience with well-known consultants who lacked manufacturing knowledge. While troubleshooting product noise and vibration, customers would feel dismayed when major design flaws were exposed, especially considering that the manufacturing process was often way beyond redesign phase. Dr. Bevan’s unique skill set and diverse experience enables him to lead and guide his clients from the earliest concept design stage, assuring their best chance of successful product launches.
The Brand Strategy
Name – Phase1 Acoustics
Communicates importance of early adoption of acoustic disciplines
Tagline – Sound Design for Quiet Measures.
Prioritizes strategy and tactics of design and development
Logo and Identity
Catchy and easy to recall
Messaging and Website
Develop a compelling business-case and convey it through a dynamic, mobile-friendly website. Offer incentives through Free Data Assessments and Acoustic and Vibration Design Reviews. Provide sounds samples to demonstrate the importance of reconciling objective data and subjective evaluation.