Branding Case Study: The Pillar GroupConsultants offering core professional services to small businesses and organizations.
Pittsburgh Area Business Consortium
A local consultant group allying their complementary skills to provide core discipline support for businesses
Business growth and evolving market dynamics can create functional gaps within any organization.
Help introduce group to Pittsburgh business market by creating a brand and identity that depicts the core discipline support they offer to businesses. Work and brainstorm with group members to create a mission statement and brand messaging, strategize on a new website and promote events.
The Brand Strategy
Name – The Pillar Group
- Members are the “pillars” that support businesses
- Each core discipline is a pillar of equal strength
- Name evokes strength, steadiness and reliability
Tagline – Our Expertise. Your Edge.
Prioritizes strategy and tactics of design and development
Logo and Identity
Fresh, simple and strong.
Website & Promotions
Brand messaging, new website, event promotion and advertisements.