Branding Case Study: RecoverMyCredit.comNew entry in the credit repair market in need of distinguishing their business.
Principle & Interest Solutions, LLC
Credit Repair and Recovery Services
Overcome or preempt public perception by distinguishing P&I Solutions as something different.
With bad apples hurting the rest of the industry, the Federal Trade Commission (FTC) plays a huge role in creating public wariness of the entire market. Identify ways to circumvent the FTC-induced caution by positioning P&I Solutions as a new and empathetic resource for credit repair. Provide a platform onto which branding, identity and promotions can be built.
The Brand Strategy
Name – RecoverMyCredit.com
Fresh, new, clear and concise. Promotes website URL recall.
Tagline – Reclaim Your Financial Freedom.
“Get back your good credit and keep it!”
Logo and Identity
Bright and positive. Symbolizes the freedom one gains.
Messaging and Website
“Repair” means “fixing, patching or replacing,” and is an incomplete service that may need to be performed again. “Recover” means, “to find something again, balance or restore.” We’ll help you reclaim your financial freedom by teaching you how to change your habits, improve your credit and avoid future setbacks.