Branding Case Study: TeleTherapy DirectStart-up ushering in a new era of delivering quality and affordable physical therapy that fits both patient and provider lifestyles.
Eric & Jennifer O’Brien – Physical Therapists
A provider network offering Internet-based physical therapy consultations using video conferencing technology.
We’re building a network of qualified physical therapists around the nation to help deliver affordable, convenient and effective video consultations that fit their patients’ lifestyles.
We’re removing the burden of office visits for both patients and providers through high-quality, real-time video consultations over any type of device, whether a desktop, mobile phone or tablet. Physical therapy patients can now receive effective, affordable treatment at their convenience; and physical therapists can be geographically remote while still providing the quality of services their patients deserve.
The Brand Strategy
Name – TeleTherapyDirect
A new approach to service delivery enabled a simple and effective name.
Tagline – Therapy When & Where You Need It.
Clearly emphasizes user benefit.
Logo and Identity
Clean and contemporary while communicating ease-of-use.
Messaging and Website
Convey convenience and confidence for both the patient and physical therapist through a mobile-friendly website that engages and informs. Provide a blogging platform for the owners to offer tips and advice so patients can better understand how physical therapy can benefit them.
Here’s what the client has to say:
Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.