Branding Case Study: TRU CraftsmanshipMore than just a handyman, this entrepreneur needed to uncover his true brand.
T.R.U. Handyman Service
Remodeling, renovation and repair services
Position the business as much more than a just a handyman service.
- Create new name for the service business.
- Retain the TRU Company parent name to preserve existing brand equity
- Communicate broad skill set, engineering background, attention to detail and problem-solving capabilities
- Promote quality of service and client satisfaction through third-party testimonials
- “Take it to the next level”
The Brand Strategy
New Name – TRU Craftsmanship Renovation & Repair Specialists
The new name changes the pronunciation from “T-R-U” to “TRU.” It creates the right frame of mind, while reinforcing their broad skills and uniqueness.
Tagline – “Make it Uniquely Yours.”
Reaffirms personalized service and commitment to customer satisfaction.
Logo and Identity
Catchy and easy to recall
Messaging and Website
New messaging and mobile-friendly website with an extensive gallery of before-and-after projects and client testimonials.
Here’s what the client has to say:
After hearing countless clients and colleagues telling me that I’m, “Much more than a handyman,” I knew it was time to take a step back and consider re-branding my business. Luckily, I had already known Ron from Step2, and felt they would be the right fit. We got together and discussed my strengths, competitors and aspirations. After a thorough process of exploration, my business now has a new name, tagline, logo/identity, messaging and web site. My brand has finally arrived, and I couldn’t be happier! Everything was right on the mark! And, by keeping me involved in the process, I never lost ownership and am moving forward with something I can truly call my own.