GREAT BRANDING WILL ADD EQUITY TO YOUR BUSINESS.Statistics confirm that businesses with higher-quality branding gain greater market share and profitability than their inferior competition.
Brand It to Be Its Best.
Your brand is your promise. And it’s what people should think of when they hear your name.
A great brand transcends a company’s products or services. It connects emotionally with the audience to create a unique frame of mind. Data shows that customers will pay a premium for a great brand and remain loyal to it.
Step2 Branding & Design helps organizations identify what makes them great and use it as the foundation of a brand that helps them connect with their prospects, build loyalty and add value to their businesses.
We can help you name your business or product, or simply give it a new logo and identity. We can develop a tagline and message that speaks to your audience. And, we can pull it all together in a website that brings relevance to your business and positions it for the long haul.
Your brand can be anything you want it to be.
Why not take your best shot?
Read Branding Case Studies.
Is this Your Start-up Year?
It’s never too early to ensure that your business is branded just right. Let’s talk about what makes you great and why it matters to your market.
What Our Branding Clients Are Saying:
As a social-purpose start up in the business of law-industry, my company’s marketing needs are specialized and complex. Step2 Branding & Design recognized this immediately, and worked with me to develop an affordable appropriate scope of services. Most importantly, I felt like I was working with both a consultant and a partner – experienced, reliable, diligent, and talented. By distilling and articulating my vision, Step2 put me in a position to promote my company to serious stakeholders, and, thus far, I have had measurable success in this regard. I definitely look forward to working with Step2 Branding & Design moving forward.MIKHAIL N. PAPPAS, ESQ.
Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.ERIC O’BRIEN, PT, MS, OCS
I wanted to make sure my new business had the right logo and website and I knew it was time to rely on professional help. I was referred to Step2 Branding & Design by a trusted colleague. After working with Ron, we determined that a name change was also needed. Step2 came up with a name and identity that reflected both my values and how I wanted my customers to view my business. My cleaning company is now poised for growth with a new look, a refined message and clean website.DANIEL LYNCH
When I set out to brand my new business, I had no idea what a challenging process it would be. I turned to Step2 Branding & Design for what I thought would be help on the design side, but Ron offered so much more. He guided me through every step of the branding process, continually stretching my thinking until I was able to zero in on the message I wanted to convey. Ron’s guidance was invaluable, and I would highly recommend him to anyone who is seeking branding expertise.KATHY SERENKO
After hearing countless clients and colleagues telling me that I’m, “Much more than a handyman,” I knew it was time to take a step back and consider re-branding my business. Luckily, I had already known Ron from Step2, and felt they would be the right fit. We got together and discussed my strengths, competitors and aspirations. After a thorough process of exploration, my business now has a new name, tagline, logo/identity, messaging and web site. My brand has finally arrived, and I couldn’t be happier! Everything was right on the mark! And, by keeping me involved in the process, I never lost ownership and am moving forward with something I can truly call my own.TONY ROZIC
We’re relatively new owners of a long-established business in Pittsburgh’s historic Strip District. Although we initially retained the original business name, we suddenly found that we needed to change it. Step2 “stepped in” and proposed several new ideas, including the name we selected and now use. A new tagline, logo and a few ads later, we never lost a step. We love our new name and look; our customers love it; and we’re moving forward!ERIC NOLAN
As the Founder of a small, tech-based mobile app company, I have to act fast and watch my costs. Step2 Branding & Design was able to quickly understand my needs to be cost-conscious, while delivering a package that addressed all of my wants, all while listening to what I was asking for. Their experience helped us to create a logo, website and branding material … exactly what I was after.LEVI BENSON
Recent Branding Blog Posts
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.read more
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”read more
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.read more
Greatness cannot be achieved within a vacuum. It takes vision, perseverance and a team of experts to make it happen. It requires an understanding of what your audience wants, even if it’s something that doesn’t quite exist. You aim high, learn from your failures and never say, “It can’t be done.”read more
Building a great brand is never once-and-done. It’s more than a name, logo and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.read more
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.read more
In the end, we got exactly where we needed to be and could only have arrived there through a long and sometimes daunting process of introspection, exploration and affirmation.read more
If any of these scenarios seem familiar, perhaps it’s time to consider retooling your brand.read more
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.read more