Brand It to Be Its Best.
Your brand is your promise. And it’s what people should think of when they hear your name.
Step2 Branding & Design helps organizations identify what makes them great and use it as the foundation of a brand that helps them connect with their prospects, build loyalty and add value to their businesses.
We can help you name your business or product, or simply give it a new logo and identity. We can develop a tagline and message that speaks to your audience. And, we can pull it all together in a website that brings relevance to your business and positions it for the long haul.
Why not take your best shot?
Read Branding Case Studies.
Is this Your Start-up Year?
“7 Stages of Successful Brand Building”
It’s widely acknowledged that businesses with higher-quality branding gain greater market share and profitability than their inferior competition. A successful brand building strategy raises awareness, connects emotionally with the target audience, distinguishes itself against the competition and consistently delivers on its promise.
This free document addresses:
- The 7 Stages of Successful Brand Building
- Brand Equity for the Long-term
- What Makes a Brand Work
Let’s talk about what makes you great and why it matters.
What Our Branding Clients Are Saying:
Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.
Recent Branding Blog Posts
As the year closes, ask yourself how your current challenges and objectives align with your overall vision. Have you lost your way, or are you sticking to your Brand Promise? Is it still meaningful to your customers and prospects? Have you allowed yourself the room to evolve with their needs, or have you boxed yourself in?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.