MAKE SURE YOUR NEW VENTURE
IS PACKAGED JUST RIGHT.
The bankruptcy courts are full of great ideas that were underminedby ineffective branding and promotion.
Brand It Right from the Start.
We’re looking to work with entrepreneurs with that next great idea.
If this is your start-up year, we can help you get your branding right out of the gate. That means having the right name, tagline, identity, website, messaging and more.
At Step2 Branding & Design, we find start-up marketing to be especially rewarding as we help entrepreneurs uncover what makes them great and use it as the foundation of a successful launch.
We can help you name your business or product and give it a new logo and identity. We can develop a tagline and messaging that connects with your audience. And, we can pull it all together with graphic design and a website that distinguish your business and position it for the long haul.
Every great idea deserves a great start. Make sure yours is presented just right to your audience.
Read Branding Case Studies
Get Started with a Great Logo
FREE DOWNLOAD
“Branding and Marketing Your Start-up”
This free document offers a few considerations for entrepreneurs looking to distinguish themselves from their competition, attract investors and brand their businesses for the long haul.
What Our Start-up Marketing and Branding Clients Are Saying:
Telemedicine is a new and growing area in healthcare. When we started our new venture, we knew that we needed to have a name, identity and internet presence that would allow our patients to know that we were their right choice for their physical therapy needs. For us, digital marketing was an important part of our business plan and Step2 Branding & Design was our solution. Their team was able to take our vision and create a digital experience that expresses our aspirations and values. I believe that by having Step2 on our team gives us that competitive edge.
ERIC O’BRIEN, PT, MS, OCSI wanted to make sure my new business had the right logo and website and I knew it was time to rely on professional help. I was referred to Step2 Branding & Design by a trusted colleague. After working with Ron, we determined that a name change was also needed. Step2 came up with a name and identity that reflected both my values and how I wanted my customers to view my business. My cleaning company is now poised for growth with a new look, a refined message and clean website.
DANIEL LYNCHAs a social-purpose start up in the business of law-industry, my company’s marketing needs are specialized and complex. Step2 Branding & Design recognized this immediately, and worked with me to develop an affordable appropriate scope of services. Most importantly, I felt like I was working with both a consultant and a partner – experienced, reliable, diligent, and talented. By distilling and articulating my vision, Step2 put me in a position to promote my company to serious stakeholders, and, thus far, I have had measurable success in this regard. I definitely look forward to working with Step2 Branding & Design moving forward.
MIKHAIL N. PAPPAS, ESQ.When I set out to brand my new business, I had no idea what a challenging process it would be. I turned to Step2 Branding & Design for what I thought would be help on the design side, but Ron offered so much more. He guided me through every step of the branding process, continually stretching my thinking until I was able to zero in on the message I wanted to convey. Ron’s guidance was invaluable, and I would highly recommend him to anyone who is seeking branding expertise.
KATHY SERENKOAs the Founder of a small, tech-based mobile app company, I have to act fast and watch my costs. Step2 Branding & Design was able to quickly understand my needs to be cost-conscious, while delivering a package that addressed all of my wants, all while listening to what I was asking for. Their experience helped us to create a logo, website and branding material … exactly what I was after.
LEVI BENSONI had just decided that I wanted to venture out on my own as a personal trainer and needed to get my name and brand out in time for the holidays. Ron took the vague ideas I had about the symbols and colors I wanted to use and crystallized them into my logo and brand. His work was exactly the jump-start I needed to get going, but the thing I appreciated most about working with Ron was his honesty and willingness to tell me what would and would not work and providing me with the occasional, much-needed reality check.
NISHA PATELLet’s talk about your great idea and how Step2 Branding & Design can help you take your best shot at a successful launch.
Recent Start-up Marketing and Branding Blog Posts
Three Major Hurdles of Business Naming.
Business naming is the hardest part of what we do. Aside from the creative challenges, there are three major hurdles we have to leap. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.
read more
What Do You Want Your Business to Look Like Five Years from Now?
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
read more
The One Thing We all Share and What to Do with It.
Even if you’re selling widgets, there’s something more that you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. It’s this frame of mind that defines your business more than anything.
read more
Bringing Out the Best.
Greatness cannot be achieved within a vacuum. It takes vision, perseverance and a team of experts to make it happen. It requires an understanding of what your audience wants, even if it’s something that doesn’t quite exist. You aim high, learn from your failures and never say, “It can’t be done.”
read more
A Story that’s Never Completely Told.
Building a great brand is never once-and-done. It’s more than a name, logo and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.
read more
Uncover Your Own Path to Greatness.
It’s important to look like you belong in your market. But, it’s more important to promote your own uniqueness. Remember, your brand and identity is about differentiation. It’s not about being like the others.
read more
Brand Identity: A Demanding Task, But One Worth Undertaking
In the end, we got exactly where we needed to be and could only have arrived there through a long and sometimes daunting process of introspection, exploration and affirmation.
read more
Six Telltale Signs to Knowing when You Have a Weak Brand
If any of these scenarios seem familiar, perhaps it’s time to consider retooling your brand.
read more
The Tagline: Your Stake in the Ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
read more