Branding Case Study: A More Perfect Career
Career coach helping displaced or dissatisfied professionals get past the gate keepers and in front of hiring managers and decision-makers.
The client
Greg Emslie – Business & Career Coach
Business type
A career coaching program designed to help displaced or dissatisfied professionals develop a clear, concise plan to make their perfect career move.
Message
The perfect career move is out there waiting for you!
Successfully navigate both the public and “secret” markets to find your ideal job, in the ideal industry, at the ideal salary.
Working together, we will define your areas of excellence, identify your motivating behaviors, teach you how to communicate your message effectively, and give you clarity about the type of job you are most suited for. I will then show you how to effectively develop and use your network to find jobs that are not publicly posted.
The brand strategy
Brand promise
As your personal career coach, I can help you develop a clear, concise plan that will determine your perfect career move and enable you to communicate the right way to the right audience while positioning yourself as the best candidate.
Identity
Create a business name, tagline, and logo that communicate both personal clarity and purposeful navigation towards defined career goals.
Distinguish
The way people make career moves has changed. Job seekers need to adapt their methods to what works in today’s market. Greg Emslie brings a broad skill set, proven strategies, and tools to help displaced or dissatisfied professionals develop a clear, concise plan to determine their perfect career move.
Reinforce
Greg Emslie has more than three decades of experience in all facets of sales management, customer service, business growth, and staff coordination. He diligently focuses on improving the communication skills, networking strategies, and personal development of his clients.
The solution
Name – A More Perfect Career
Define what type of career move matches your lifestyle, experience, and passion, and determine a path toward attaining it.
Tagline – Make the Next Move Yours.
Combines both a call to action and a goal that uniquely suits each client.
Logo and identity
Evoke a sense of clarity and direction.
Messaging and website
Successfully navigate both the public and “secret” markets to find your ideal job, in the ideal industry, at the ideal salary. Convey the message through a mobile-friendly website that engages and informs. Provide a blogging platform to offer tips, promote subject matter expertise, and build trust.
THE WORK
Here’s what the client has to say:
When I decided to expand my services into a new market, I knew I needed to get my marketing right from the beginning. Through my previous experience with Step2 Branding & Design, I felt they were the right fit to help me lay the marketing foundation I needed for success. My business now has a new name, identity, message, website and trade show materials that are already connecting me with my target audience and positioning my business for growth.
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