Make your mark with
a logo design that
distinguishes your brand.

LOGO DESIGN SERVICES

A professional logo design
leaves a great first impression.

Your logo design lays the foundation of your brand’s identity.

A great logo design is more than something that’s pleasing to the eye. An effective logo connects emotionally with the target audience and leaves a lasting impression that’s easily recognizable. It’s also uncomplicated, flexible, and stays fresh.

From the logo design, we derive the corporate graphic standards, color palette, stationery designs, presentation formats, style sheets, and more. And, with simple usage guidelines, we can help prevent the identity from becoming diluted by misuse.

Our logo process is simple, yet thorough, and designed to keep the client engaged so they never lose ownership. It’s also the only service we offer as a package. (See below)

We love designing logos and want to help you make your mark with a memorable one.

Is this your
start-up year?

We’re looking for entrepreneurs with that next great idea, so we can help them brand it right from the start.

THEIR WORDS

“… They listened to what I said and explored ideas with me, and very quickly created many options for our logo that were fantastic and even better than we would’ve hoped for. We were able to get a logo that we loved! …”

− Rod Hojat, Happy Cat Farms

“… I was so excited at the work that was done. It was very clear that my information had been valued, and they were able to create a logo that was beyond my expectations. In addition to that, their advice and expertise in the branding process took the job out of my hands altogether, freeing me to work on other aspects of rolling out my new image …”

− Rebecca L. Matthews, Christian Author

“… Working with Step2 Branding and Design on a refresh of our brand has been a great experience. I love the new logo. The look and feel is exactly right and Ron has been extremely responsive during the nearly two years we’ve worked together on various projects …”

− Sarah Palya, Owner/Founder, Gus Gear

“I was looking to re-design an older logo for my consultancy and selected Step2 Branding and Design to capture the collaborative nature of my business in life sciences. Ron immediately understood my audience and client base, and designed an enduring logo and companion graphics …”

− Alethea Wieland, President & Founder
Clinical Research Strategies

“We got together and discussed my strengths, competitors and aspirations. After a thorough process of exploration, my business now has a new name, tagline, logo/identity, messaging and web site. My brand has finally arrived, and I couldn’t be happier! Everything was right on the mark! …”

− Tony Rozic, President, TRU Craftsmanship

“On behalf of David’s House Ministries, we are very satisfied with the logo and stationery design. Step2 is easy to communicate with and very creative. If you want creative, out-of-the-box thinking, I would highly recommend Step2 for your branding needs.”

− Cecilia Crawford, Board Member
David’s House Ministries

Logo Design FAQs

Where do we begin with my logo design project?

We begin by providing you with a Brand Identity Discovery Questionnaire to help us learn more about your business, your competitors, other brands you admire, and your logo style preferences.

How long does a logo design project take?

Most logo design projects typically take 4-6 weeks. The first round of 3-5 concepts will be presented within two weeks, and we go from there. Subsequent rounds, if needed, usually take 3-5 business days. The more rounds, the longer it takes.

What if I don’t like the initial logo design concepts?

No worries. Our Logo Design & Identity Package includes however many design rounds it takes to get you a logo that you love. Most efforts usually take 2-3 rounds. Scroll down for more details about our Logo Design and Identity Package.

What happens after I select a design?

Based on your feedback, we might do some further refinement and explore some color options. We’ll also begin to develop stationery designs to keep things moving along. Once we get your final sign-off on the logo design, we’ll create variations, including reverse, black-and-white, and grayscale.

Can you incorporate my tagline into the logo?

We are happy to provide versions of your logo with and without your tagline included. If you don’t have a tagline and would like to explore one, please visit out Tagline Development page.

What are the final deliverables in your Logo Design and Identity Package?

You will get dozens of files in digital and vector formats, high- and low-res, so be prepared. But don’t worry, we’ll also provide a document outlining which versions are included and how each format is to be used. For your stationery items, we’ll provide print-ready PDF files of each, along with a digital letterhead for electronic correspondences. (Printing fees are not included, but we can help coordinate your printing, if you need help.) More details about our Logo Design and Identity Package are below on this page.

What if I don’t want stationery items or want to create my own? Will that save me money?

If you prefer to create your own letterhead, you are welcome do so. However, we can only shave off a small portion of our fee since the majority of the time is spent on the logo design and final deliverables.

Does your Logo Design & Identity Package include a brand use guide?

No, but we can certainly create one for you for an additional fee and are happy to provide an estimate based on the scope of your needs.

Who owns my logo? Should I register my logo trademark? Can you help me with that?

Your logo is 100% yours. We claim no ownership of the final design and deliverables. However, we retain ownership of all concepts presented but not selected.

We strongly advise consulting with a trademark attorney about registering your business name, tagline, and logo. We are not licensed to provide legal services or offer legal advice.

A great logo design will make you stand out and look like you belong.

Together, we can get you the perfect logo to make your mark.

Logo Design and Identity Package

Your logo can be very personal and needs to be just right.

We’ve created our Logo Design and Identity Package to be both comprehensive and affordable.

Every design is 100% original and tailored to your specific needs. No matter how many design rounds it takes, the fee will remain the same. No surprises.

If you’re in early stage/start-up phase or operating a non-profit, contact us for discounted rates. It’s one of our ways of giving back.

Logo Design and Identity Package Samples

WHAT’S INCLUDED

DISCOVERY

We want to understand your Brand Promise. Who is your audience and what should they think of when they hear your name? What is your business’ personality? Who are your competitors? What makes you different? You’ll get an opportunity to share logos you admire and what styles you like.

LOGO DESIGN

We begin with 3-5 initial design concepts. The logo design stage will continue until the logo is “just right.” Sometimes, we nail it in the first design round. But it usually takes more. There’s no “take it or leave it.” All designs are 100% original.

LOGO REFINEMENTS

We’ll do additional refinements and color explorations, if needed. The final logo will be developed in full-color, limited-color (if applicable), solid black (or grayscale), and reverse (for dark backgrounds).

COLOR PALETTE

A full color palette will be provided in four industry-standard formulas:

  • CMYK: For four-color process printing
  • Pantone (PMS): For limited-color printing
  • RGB and HEX: For digital and online use

STATIONERY DESIGNS

Once the final logo design and color palette are complete, we’ll create designs for letterhead (print and digital), business cards (for up to four people), envelopes (any sizes needed), mailing labels, etc. A slide template will also be developed, if requested.

PLEASE NOTE: The Brand Identity Package includes stationery designs and final “print-ready” art ONLY and excludes printing fees. We’re happy to help coordinate your printing, if needed.

FINAL DELIVERABLES

Art files of all logos and stationery will be the final deliverables.

  • Final logo files will be provided in multiple formats for digital (JPG and PNG) and print (EPS) in ALL color variations. This is typically a few dozen files. If you have a tagline, we’ll be happy to include versions with the tagline incorporated.
  • Stationery print files in high-res PDF format. (Printing fees not included.)
  • A slide template file with sample slides, if requested.
  • A digital letterhead will be provided for electronic correspondences.

Take ownership of your brand with an identity
that stands the test of time.

Neon graphic of "DISCONNECTED"

Do you look like you belong?

Do you have an outstanding business with an identity that doesn’t stand out? Are you in an exciting start-up struggling to excite others? Does your great track record still not help you gain traction?

Perhaps there’s a disconnect between your brand image and your brand identity.

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