Packaging Is Everything.
The right graphic design will grab your market’s attention and influence their behavior.
Step2 Branding & Design can take a basic need or rough concept and turn it into something that is pleasing to the eye while successfully communicating a message and driving your audience to act.
What Our Graphic Design Clients Are Saying:
Over the last 30 years, I’ve worked with many of the top agencies around the world. Sometimes you find that what you really need is right in your back yard. The Step2 team not only delivers top-notch creative work like the “big boys” (or girls) do, they do it without the excesses that sometimes come from larger firms. They’re also not afraid to challenge their clients when they think it’s needed. I find that particularly refreshing and vital to a productive relationship.
Step2 Branding & Design has been an outstanding choice for our company! We were looking for someone to step in and take over from a departing provider, and needed help raising our marketing communications to another level. We truly value the collaborative relationship we’ve built. Thanks for consistently providing us with fresh ideas and continuing to help us stay current with market trends!
The Step2 team consistently delivered the goods with high-quality package designs, whether original or expanding upon our existing brand lines, copy development and sales support. Much of the work we do is conceptual and gets presented to some of the world’s largest retail buyers. Step2 Branding & Design has been able to capture our vision and equip us with great designs for these important presentations.
You can see Ron’s creative mind whirling as you describe the concept you want him to consider. He understands quickly, thinks strategically about communication solutions, asks the really important questions, then produces an impressive result and stays flexible and open to change.
Ron played an integral part in building our company and product brands for more than ten years. He is an invaluable partner, aiding in photographic art direction, layout, design and even point-of-contact with finished print work. Whether developing print ads, electronic media or product logos, Ron worked with us to achieve the results we needed to move our brands into the marketplace.
Related Design & Communications Blog Posts
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.