Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
8 ways you could be losing customers before you get them (part 1)
by Step2 Branding & Design
There’s no shortage of online advice about prospecting and how to grow your sales. What you don’t hear much about are the ways in which you may have created barriers to them. What if you already have two strikes against you before a prospect takes your call? Instead of offering tips to get more clients, we’re putting a bit of a twist on things by suggesting ways you could be losing them without even realizing it.
Branding and marketing blog posts
8 business blogging tips for marketers
Your blog should begin with a clearly defined purpose and follow best practices in order to maximize its effectiveness. Here are a few business blogging tips to help you begin to carve out your role, educate your customers and distinguish your organization.
Many businesses make this one big marketing mistake. Is yours?
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
Why we chose insourcing over outsourcing
If we all avoid the shortsighted allure of bigger, quicker margins, and keep our eyes focused on building relationships and delivering high-quality products and services, we can reverse these trends and secure the futures of each of our industries.
15 marketing reality checks (Don’t let #9 hurt your feelings.)
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.
Are you trapped in a marketing bubble?
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
Your credibility is on(the)line
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.