Hello.
This is our branding and marketing blog.
This is where you’ll learn how we think about branding, design, client relations, and communications, in general, blah, blah, blah. You get the idea. We can’t guarantee there won’t be a rant or rave once in a while. So, please cut us some slack. If you see something you like, let us know. If you see something you don’t like, you can also let us know. But try to go easy on us.
Branding and marketing tips:
Advice for SMBs
A LIVING BLOG POST
Instead of only adding monthly blog posts, we’re collecting quick thoughts, observations, and the occasional tip about branding, positioning, and design for business owners and marketers.
FEATURED BLOG POST
A redesign is not a rebrand
by Step2 Branding & Design
If you’re considering rebranding your business, product, or service, it’s important that you understand the difference between a redesign and a rebrand. A redesign is just what it says: a new look. However, a rebrand is so much more.
Branding and marketing blog posts
The stifling of corporate communications
When it comes to growing your business, stick to running it and leave the marketing work to the pros. Yes, your insights have great worth. And, you could very well know your market better than most. But, dictating design is rarely productive.
Bringing out the best.
Greatness cannot be achieved within a vacuum. It takes vision, perseverance and a team of experts to make it happen. It requires an understanding of what your audience wants, even if it’s something that doesn’t quite exist. You aim high, learn from your failures and never say, “It can’t be done.”
Making a living … and a difference
Jeff Brown proved that success is found when you engage your audience, make them part of the experience and deliver on your promise. Whether your business is in a highly competitive or under-served market, the lessons he learned are the same.
A dash of humility makes a better pie.
Isolating yourself in a bubble of self-adulation might make you feel good. But, it doesn’t get you anywhere and, worse yet, it prevents you from uncovering opportunities to distinguish your business from the competition.
Are you up for the challenge?
Remember, nobody can be right all the time. And, that applies to every one of us. After all, if we were always right, we’d never need anyone’s help, would we? When we accept that fact, we take a huge step toward bettering ourselves and our businesses.
Six telltale signs to knowing when you have a weak brand
If any of these six scenarios seem familiar, perhaps it’s time to consider retooling your brand to make it stronger.