Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
Be more like Mickey
by Step2 Branding & Design
Without answering these four questions with authority, your marketing won’t connect with your audience in a meaningful way that distinguishes you from your competitors and puts you in their corner.
Branding and marketing blog posts
15 ways your website could be hurting your business … and what you can do about it
Even if you’ve been able to put a check mark next to that spanking-new website on your marketing to-do list, get out your eraser. Your work has only just begun. A successful website is never once-and-done.
If you’re not a risk-taker, you’re likely working for someone who is.
Ever get the sense that your competitors have a leg up on you? Maybe a secret to their success? Why is that? Are they smarter than you? Or are they just bolder?
“Good enough” is no longer good enough.
Those who can harness new technology without losing sight of the basics, like branding and positioning, will be poised for greater success than those who find contentment with what they consider, “good enough.”
A story that’s never completely told.
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.
8 business blogging tips for marketers
Here are a few business blogging tips to help you begin to carve out your role, educate your customers, and distinguish your organization. Your blog should begin with a clearly defined purpose and follow best practices in order to maximize its effectiveness.
Three major hurdles of business naming
Business naming is one of the more difficult things we do. Aside from the creative challenges, there are three major hurdles we have to clear. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.