Hello.
This is our branding and marketing blog.
This is where you’ll learn how we think about branding, design, client relations, and communications, in general, blah, blah, blah. You get the idea. We can’t guarantee there won’t be a rant or rave once in a while. So, please cut us some slack. If you see something you like, let us know. If you see something you don’t like, you can also let us know. But be nice.
Branding and marketing tips:
Advice for SMBs
A LIVING BLOG POST
Instead of only adding monthly blog posts, we’re collecting quick thoughts, observations, and the occasional tip about branding, positioning, and design for business owners and marketers.
FEATURED BLOG POST
The emotional roller coaster of getting a new logo for your business
by Step2 Branding & Design
For many new business owners, getting a new logo is much more than a design project. In fact, it’s an emotional journey that most don’t anticipate.
Branding and marketing blog posts
See you in October
Making your own history doesn’t need big, dramatic moments. You just need to do what you said you’d do every time you step up to the plate.
The Island of California and the power of public persuasion
The mythical Island of California presents a great example of the power of public persuasion. Even without solid evidence, it became an accepted truth that took nearly a century to correct.
My client hugged me the first time we met.
It wasn’t until that first face-to-face meeting that I felt the emotional impact of the work we do for new businesses just like hers.
15 ways your website could be hurting your business … and what you can do about it
Even if you’ve been able to put a check mark next to that spanking-new website on your marketing to-do list, get out your eraser. Your work has only just begun. A successful website is never once-and-done.
If you’re not a risk-taker, you’re likely working for someone who is.
Ever get the sense that your competitors have a leg up on you? Maybe a secret to their success? Why is that? Are they smarter than you? Or are they just bolder?
“Good enough” is no longer good enough.
Those who can harness new technology without losing sight of the basics, like branding and positioning, will be poised for greater success than those who find contentment with what they consider, “good enough.”