Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
15 Ways Your Website Could Be Hurting Your Business … and What You Can Do About It
by Step2 Branding & Design
Here, we’ve collected 15 common practices that could be negatively impacting your website right now. But, don’t worry; this post is not all bad news. Any list of problems is meaningless unless it provides solutions. So, we’re also offering actions you can begin to take today to make your site work harder for you and give people a reason to return.
Branding and marketing blog posts
Bringing Out the Best.
Greatness cannot be achieved within a vacuum. It takes vision, perseverance and a team of experts to make it happen. It requires an understanding of what your audience wants, even if it’s something that doesn’t quite exist. You aim high, learn from your failures and never say, “It can’t be done.”
Making a Living … And a Difference
Jeff Brown proved that success is found when you engage your audience, make them part of the experience and deliver on your promise. Whether your business is in a highly competitive or under-served market, the lessons he learned are the same.
“Good Enough” Is No Longer Good Enough.
Those who can harness the benefits of new technology without losing sight of the basics, like branding, creativity and targeted outreach, will be poised for greater success than those who find contentment with what they consider, “Good enough.”
A Dash of Humility Makes a Better Pie.
Isolating yourself in a bubble of self-adulation might make you feel good. But, it doesn’t get you anywhere and, worse yet, it prevents you from uncovering opportunities to distinguish your business from the competition.
Are You Up for The Challenge?
Remember, nobody can be right all the time. And, that applies to every one of us. After all, if we were always right, we’d never need anyone’s help, would we? When we accept that fact, we take a huge step toward bettering ourselves and our businesses.
Get Real.
Don’t claim to be what you’re not. Embrace what you are, what makes you great and why that should be important to your audience.