Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
Your credibility is on(the)line
by Step2 Branding & Design
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. Typically, the first thing most people do when they get back to the office is check out your website. If it doesn’t immediately convey a genuine sense of empathy (quite possibly, your greatest sales tool), you can lose your audience in seconds.
Branding and marketing blog posts
A dash of humility makes a better pie.
Isolating yourself in a bubble of self-adulation might make you feel good. But, it doesn’t get you anywhere and, worse yet, it prevents you from uncovering opportunities to distinguish your business from the competition.
Are you up for the challenge?
Remember, nobody can be right all the time. And, that applies to every one of us. After all, if we were always right, we’d never need anyone’s help, would we? When we accept that fact, we take a huge step toward bettering ourselves and our businesses.
Six telltale signs to knowing when you have a weak brand
If any of these scenarios seem familiar, perhaps it’s time to consider retooling your brand.
True leadership is in knowing when to follow
The more experts you keep in your circle, the better you’ll be at determining your next great move. And, the better chance you’ll have that your crew will follow and grow with you.
Perception vs. promise
So, if you find yourself continually restating your promise or steering your audience away from false perceptions, then it’s time to take a step back and see where things have gone astray. And, that might just require the objectivity that can only come from outside of your organization.
A branding lesson in a flower pot
If your branding efforts aren’t branching out beyond your customer base, you’re missing an opportunity for it to take root in areas where it can add real value to your business.