Be more like Mickey
Without answering these four questions with authority, your marketing won’t connect with your audience in a meaningful way that distinguishes you from your competitors and puts you in their corner.
“Where do I begin with my new website?”
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
WHO are you selling to, anyway?
Price, style, features and convenience will always be important factors to closing a sale. However, there’s a lot more to promoting your business than what your goods or services mean to your direct consumers. In fact, your audience is likely much broader than you realize.
WHAT are you selling, anyway?
In order to be an effective marketer, it’s imperative that we continually remind ourselves of the true value we bring to our markets. Usually, that customer benefit is intangible. Quite often, we learn that it’s an emotional one.
Why I unfollowed you on LinkedIn.
You’re missing a huge opportunity to really shine in front of your network and those beyond it. You have a wealth of knowledge that most of us don’t have. You are the only one in the world with your perspective. So, why not share it?