Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
Startup branding needs to be done right out of the gate
by Step2 Branding & Design
All of the research, hard work, time, talent, and money invested in starting a new business should never be taken lightly. It’s too bad many early-stage businesses and startups fall short when it comes to brand building.
Branding and marketing blog posts
8 business blogging tips for marketers
Here are a few business blogging tips to help you begin to carve out your role, educate your customers, and distinguish your organization. Your blog should begin with a clearly defined purpose and follow best practices in order to maximize its effectiveness.
Three major hurdles of business naming
Business naming is one of the more difficult things we do. Aside from the creative challenges, there are three major hurdles we have to clear. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.
A redesign is not a rebrand
If you’re considering rebranding your business, product, or service, it’s important that you understand the difference between a redesign and a rebrand. A redesign is just what it says: a new look. However, a rebrand is so much more.
Five messages to avoid in your marketing
Common clichés, tired sales pitches, and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.
How you can participate in man’s greatest achievement
While I was enjoying a great pastime, I was also learning about the power of human potential. In my later years, I eventually learned that Man’s Greatest Achievement was not necessarily one of technological triumph.
15 marketing reality checks (Don’t let #9 hurt your feelings.)
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.