Welcome to our branding and marketing blog

This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.

FEATURED BLOG POST

Your credibility is on(the)line

by Step2 Branding & Design

When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. Typically, the first thing most people do when they get back to the office is check out your website. If it doesn’t immediately convey a genuine sense of empathy (quite possibly, your greatest sales tool), you can lose your audience in seconds.

Branding and marketing blog posts

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