Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
15 marketing reality checks (Don’t let #9 hurt your feelings.)
by Step2 Branding & Design
Over the years, we’ve been offering helpful tips and best practices advice through our branding blog. Here, we’ve collected a number of the more salient points and are presenting them as a marketing reality check. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world take many of the same missteps.
Branding and marketing blog posts
The tagline: Your stake in the ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
8 more ways you could be losing customers before you get them (part 2)
Here is our second installment of tips addressing ways you could be missing business opportunities without even realizing it.
8 ways you could be losing customers before you get them (part 1)
Instead of offering tips to get more clients, we’re putting a bit of a twist on things by highlighting ways you could be losing them without even realizing it.
Sweating the details
Nobody is an expert at everything. Nobody. At one time or another, we all find ourselves forced into situations outside of our comfort zones. That’s why it’s important to rely on the expertise of others to help you make educated decisions and get the job done right.
Cold feet and missed opportunity
There’s no reason why you cannot go toe-to-toe with the “big boys.” That’s if you have the determination to up your game and bet on yourself. I’m willing to bet on you.
Brand Identity: A demanding task, but one worth undertaking
If you’re looking to create a new brand identity or enhance your current one, expect to be deeply involved, regularly challenged and perhaps a bit frustrated. It surely won’t happen overnight. But your patience will certainly pay off.