Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
Startup branding needs to be done right out of the gate
by Step2 Branding & Design
All of the research, hard work, time, talent, and money invested in starting a new business should never be taken lightly. It’s too bad many early-stage businesses and startups fall short when it comes to brand building.
Branding and marketing blog posts
Why we chose insourcing over outsourcing
If we all avoid the shortsighted allure of bigger, quicker margins, and keep our eyes focused on building relationships and delivering high-quality products and services, we can reverse these trends and secure the futures of each of our industries.
Are you trapped in a marketing bubble?
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
Your credibility is on(the)line
When you meet new prospects, network or attend industry events, the moment you share your contact info, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.
Another do-it-yourselfer just got burned
You cannot do it all and do it all well. Nobody can. I certainly can’t. Instead, I’m spending my time doing what I do best to grow my business, make money, and hire seasoned professionals to help with the rest.
Why aren’t you?
The tagline: Your stake in the ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
8 more ways you could be losing customers before you get them (part 2)
Here is our second installment of tips addressing ways you could be missing business opportunities without even realizing it.