Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
15 Ways Your Website Could Be Hurting Your Business … and What You Can Do About It
by Step2 Branding & Design
Here, we’ve collected 15 common practices that could be negatively impacting your website right now. But, don’t worry; this post is not all bad news. Any list of problems is meaningless unless it provides solutions. So, we’re also offering actions you can begin to take today to make your site work harder for you and give people a reason to return.
Branding and marketing blog posts
Brand Identity: A Demanding Task, But One Worth Undertaking
If you’re looking to create a new brand identity or enhance your current one, expect to be deeply involved, regularly challenged and perhaps a bit frustrated. It surely won’t happen overnight. But your patience will certainly pay off.
Does it Really Come Down to Budget?
Running a successful business relies heavily on managing resources and using them wisely. But certain marketing essentials require investments and should be treated as such. In fact, many of them are pre-requisites to profitability.
“I Know a Guy.”
Networking is not just about making connections and creating awareness of your business. It’s also about forming an alliance of credible professionals to help you fill organizational gaps and be able to confidently refer others.
A Great Brand Requires Enduring Vision
As the year closes, ask yourself how your current challenges and objectives align with your overall vision. Have you lost your way, or are you sticking to your Brand Promise? Is it still meaningful to your customers and prospects? Have you allowed yourself the room to evolve with their needs, or have you boxed yourself in?
How You Can Participate in Man’s Greatest Achievement
While I was enjoying a great pastime, I was also learning about the power of human potential. I discovered how greatness can be achieved through sheer will or by overcoming the challenges of unforeseen circumstances.
What’s in a Name, Anyway?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.