The Island of California and the power of public persuasion
The mythical Island of California presents a great example of the power of public persuasion. Even without solid evidence, it became an accepted truth that took nearly a century to correct.
My client hugged me the first time we met.
It wasn’t until that first face-to-face meeting that I felt the emotional impact of the work we do for new businesses just like hers.
“Good enough” is no longer good enough.
Those who can harness new technology without losing sight of the basics, like branding and positioning, will be poised for greater success than those who find contentment with what they consider, “good enough.”
A story that’s never completely told.
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.
Three major hurdles of business naming
Business naming is one of the more difficult things we do. Aside from the creative challenges, there are three major hurdles we have to clear. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.
A redesign is not a rebrand
If you’re considering rebranding your business, product, or service, it’s important that you understand the difference between a redesign and a rebrand. A redesign is just what it says: a new look. However, a rebrand is so much more.