Are you trapped in a marketing bubble?
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
Your credibility is on(the)line
When you meet new prospects, network or attend industry events, the moment you share your contact info, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.
8 more ways you could be losing customers before you get them (part 2)
Here is our second installment of tips addressing ways you could be missing business opportunities without even realizing it.
8 ways you could be losing customers before you get them (part 1)
Instead of offering tips to get more clients, we’re putting a bit of a twist on things by highlighting ways you could be losing them without even realizing it.
Does it really come down to budget?
Running a successful business relies heavily on managing resources and using them wisely. But certain marketing essentials require investments and should be treated as such. In fact, many of them are prerequisites to profitability.
What’s in a name, anyway?
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.