I appreciate the fact that we’re in the same network. I like you. But, it seems that we came here for different reasons. So, I just had to do it. I unfollowed you. I won’t call you out. You know who you are.
Every one of your posts is the latest sample, self-promotion or great deal. You haven’t shared any of your valuable expertise or even begun an insightful conversation. Instead of viewing LinkedIn as a community of sharing, you saw us as little more than sales prospects.
That’s not how LinkedIn is supposed to work.
Look, there’s nothing wrong with a little bit of self-promotion. I do it myself. And, when you “like” someone else’s posts, you are helping to proliferate content. That’s great. But, how about sharing a tip or two and generating a few likes of your own?
You see, you’re missing a huge opportunity to really shine in front of your peers. There’s a lot that you know that most of us don’t know. You are the only one in the world with your perspective. So, why not share it? How about a provocative question to start a discussion? There’s no reason why you can’t join the dialogue and help us shape it.
LinkedIn provides one of the best opportunities to share your subject matter expertise and indirectly promote your business. But, if there’s no, “What’s in it for me?” from our perspective, you’ve missed the mark of how LinkedIn works. Your posts read like commercials, and, guess what? We’re tuning out.
You’re not alone in this. This is a common mistake that some of the smartest people make. But, it’s not wasted energy; it’s simply misplaced. Save the direct selling and promoting for another time and, more importantly, another place.
We don’t want to just hear from you. We want to learn from you.
Please, don’t take this personally. I only unfollowed you. It’s not the end of the world. We’re still in the same network and there’s a good reason for that. So, let’s try to make the most of it … together.
I’ll check back later and see what you’ve been up to.
Until then, tell us something we don’t know.
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.
Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.
Even if you’ve been able to put a check mark next to that spanking-new website on your marketing to-do list, get out your eraser. Your work has only just begun. A successful website is never once-and-done.
Evolving technology keeps all of us on our collective toes, makes us more aware of our competitors and presents more opportunities to distinguish ourselves than ever before. Moreover, it adversely impacts those who fail to embrace it.
Your circle of influence should not be confined to your immediate sales prospects. That’s not what marketing in the 21st Century is about.
To succeed in marketing, we need to avoid the distractions and focus on the fundamentals. We need to pull ourselves out of the bubble in which we live to see ourselves the way others see us. It’s this uncluttered view that helps bring the clarity and objectivity that lead us to a sound strategy.
Never Make Assumptions about Your Audience. That seems like an obvious rule, right? But, we all do it to some degree. It’s human nature. We follow our gut instincts. We proceed without having the data to back up our actions. Remember New Coke?
It’s always a good idea to take a step back and be more introspective about your unique qualities and strengths. By looking beyond short-term distractions, we often discover that we still have a place to fit in.
You seem to be great at what you do. You have a terrific product. Your media coverage has been impressive. You’ve been serving the industry for decades. But, what does it mean to your customers? What’s in it for me?