If you’re not a risk-taker, you’re likely working for someone who is.
Ever get the sense that your competitors have a leg up on you? Maybe a secret to their success? Why is that? Are they smarter than you? Or are they just bolder?
A story that’s never completely told.
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.
8 business blogging tips for marketers
Here are a few business blogging tips to help you begin to carve out your role, educate your customers, and distinguish your organization. Your blog should begin with a clearly defined purpose and follow best practices in order to maximize its effectiveness.
Three major hurdles of business naming
Business naming is one of the more difficult things we do. Aside from the creative challenges, there are three major hurdles we have to clear. For every name we present, there are, literally, dozens of candidates that never make the cut. The client never sees any of those.
A redesign is not a rebrand
If you’re considering rebranding your business, product, or service, it’s important that you understand the difference between a redesign and a rebrand. A redesign is just what it says: a new look. However, a rebrand is so much more.