Hello.
This is our branding and marketing blog.
This is where you’ll learn how we think about branding, design, client relations, and communications, in general, blah, blah, blah. You get the idea. We can’t guarantee there won’t be a rant or rave once in a while. So, please cut us some slack. If you see something you like, let us know. If you see something you don’t like, you can also let us know. But try to go easy on us.
Branding and marketing tips:
Advice for SMBs
A LIVING BLOG POST
Instead of only adding monthly blog posts, we’re collecting quick thoughts, observations, and the occasional tip about branding, positioning, and design for business owners and marketers.
FEATURED BLOG POST
A redesign is not a rebrand
by Step2 Branding & Design
If you’re considering rebranding your business, product, or service, it’s important that you understand the difference between a redesign and a rebrand. A redesign is just what it says: a new look. However, a rebrand is so much more.
Branding and marketing blog posts
“A prudent question is one-half of wisdom.”
Francis Bacon once wrote, “A Prudent Question is One-half of Wisdom.” Knowledge comes from inquisitiveness and the willingness to accept your own lack of it. We don’t pretend to know everything. So, excuse us while we throw a few inquiries your way.
Keep your sales team plugged-in, and they’ll reciprocate.
While it’s important that you not let your sales team dictate your promotional strategy, their influence cannot be underestimated. After all, they’re the ones out in the trenches day after day with their collective fingers on the market pulse more than anyone within the confines of the home office.
If I’ve told you once…
Consistency, frequency and, of course, clarity are each critical to having your value statement penetrate the marketplace and gain traction. And, without traction, you cannot build momentum.
A close relationship is essential
Delivering effective creative communications is not just about cool pictures and clever headlines. A strategic relationship is critical to the success of any creative effort. And that requires a relationship of proximity.
Ever been sold a bill of goods?
Sure, when you go to the local fast food joint, you know that what you see on the menu isn’t really what you’re getting. Perhaps, we’ve become accustomed to being misled to the point where it’s no longer misleading.