Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
8 ways you could be losing customers before you get them (part 1)
by Step2 Branding & Design
There’s no shortage of online advice about prospecting and how to grow your sales. What you don’t hear much about are the ways in which you may have created barriers to them. What if you already have two strikes against you before a prospect takes your call? Instead of offering tips to get more clients, we’re putting a bit of a twist on things by suggesting ways you could be losing them without even realizing it.
Branding and marketing blog posts
Five messages to avoid in your marketing
Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.
Another do-it-yourselfer just got burned
You cannot do it all and do it all well. Nobody can. I certainly can’t. Instead, I’m spending my time doing what I do best to grow my business, make money, and hire seasoned professionals to help with the rest.
Why aren’t you?
A story that’s never completely told.
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.
The tagline: Your stake in the ground
The tagline is not about who you are or what you sell. It’s about them: your target audience. So, you better make sure it’s concise, direct and memorable, so they recall it the each time they hear your name.
8 more ways you could be losing customers before you get them (part 2)
Here is our second installment of tips addressing ways you could be missing business opportunities without even realizing it.
8 ways you could be losing customers before you get them (part 1)
Instead of offering tips to get more clients, we’re putting a bit of a twist on things by highlighting ways you could be losing them without even realizing it.