Hello.
This is our branding and marketing blog.
This is where you’ll learn how we think about branding, design, client relations, and communications, in general, blah, blah, blah. You get the idea. We can’t guarantee there won’t be a rant or rave once in a while. So, please cut us some slack. If you see something you like, let us know. If you see something you don’t like, you can also let us know. But try to go easy on us.
Branding and marketing tips:
Advice for SMBs
A LIVING BLOG POST
Instead of only adding monthly blog posts, we’re collecting quick thoughts, observations, and the occasional tip about branding, positioning, and design for business owners and marketers.
FEATURED BLOG POST
A redesign is not a rebrand
by Step2 Branding & Design
If you’re considering rebranding your business, product, or service, it’s important that you understand the difference between a redesign and a rebrand. A redesign is just what it says: a new look. However, a rebrand is so much more.
Branding and marketing blog posts
Nine marketing tips to end your year with a bang!
As the calendar year winds down, it always a good idea to take a step back to revisit and refresh your marketing. Your business will be better off by doing so. But, don’t go overboard and be too disruptive.
“Where do I begin with my new website?”
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
Get real.
Don’t claim to be what you’re not. Embrace what you are, what makes you great and why that should be important to your audience.
I’d like to learn more about how you can help me, but …
If any of these scenarios are raising concerns about the effectiveness of your marketing communications, step 1 is up to you.
The one thing we all share and what to do with it
Even if you’re selling widgets, there’s something more than you offer that distinguishes your business in a positive way. It’s what your customers truly gain from you that they can’t get from anyone else. This defines your business more than anything.
Startup branding needs to be done right out of the gate
The bankruptcy courts are full of great ideas that were undermined by ineffective branding and promotion. Build it and they will come? No, they won’t. Not unless you make them really want to. Or, better yet, need to.