Welcome to our branding and marketing blog
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations, and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
FEATURED BLOG POST
15 marketing reality checks (Don’t let #9 hurt your feelings.)
by Step2 Branding & Design
Over the years, we’ve been offering helpful tips and best practices advice through our branding blog. Here, we’ve collected a number of the more salient points and are presenting them as a marketing reality check. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world take many of the same missteps.
Branding and marketing blog posts
15 marketing reality checks (Don’t let #9 hurt your feelings.)
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.
Are you trapped in a marketing bubble?
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
Your credibility is on(the)line
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.
Five messages to avoid in your marketing
Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.
Another do-it-yourselfer just got burned
You cannot do it all and do it all well. Nobody can. I certainly can’t. Instead, I’m spending my time doing what I do best to grow my business, make money, and hire seasoned professionals to help with the rest.
Why aren’t you?
A story that’s never completely told.
Building a great brand is never once-and-done. It’s more than a name, logo, and graphics. It’s a frame of mind — an experience — with a narrative that stays relevant and makes its audience part of the story.