Welcome to Our Marketing & Communications Blog.
This is the best place to learn how we think as creative and strategic communicators. You’ll find various observations and best practices about branding, design, client relations and communications, in general. We try to keep things instructive and advisory. However, we can’t guarantee that there won’t be a rant or rave once in a while. So, please cut us some slack.
Are You Up for The Challenge?
Remember, nobody can be right all the time. And, that applies to every one of us. After all, if we were always right, we’d never need anyone’s help, would we? When we accept that fact, we take a huge step toward bettering ourselves and our businesses.
Get Real.
Don’t claim to be what you’re not. Embrace what you are, what makes you great and why that should be important to your audience.
Six Telltale Signs to Knowing when You Have a Weak Brand
If any of these scenarios seem familiar, perhaps it’s time to consider retooling your brand.
True Leadership Is in Knowing when to Follow
The more experts you keep in your circle, the better you’ll be at determining your next great move. And, the better chance you’ll have that your crew will follow and grow with you.
Perception vs. Promise
So, if you find yourself continually restating your promise or steering your audience away from false perceptions, then it’s time to take a step back and see where things have gone astray. And, that might just require the objectivity that can only come from outside of your organization.
A Branding Lesson in a Flower Pot
If your branding efforts aren’t branching out beyond your customer base, you’re missing an opportunity for it to take root in areas where it can add real value to your business.
An Act of Aggression Can Be a Good Thing.
Emulating your competition projects a sense that you belong. But, ultimately, your offering will only succeed if you can effectively distinguish it from the other guys. And keep doing so.
The Last Thing They Need to Hear Is All about You.
Sure, “all about you” is important. And you may be the one of best there is. But, when you promote your business, you’ll be better served if you save the best (you) for last.
Why We Take Super Bowl Ads with a Grain of Salt
Yes, watching the ads is great fun. Especially to us in the biz. And some of them do set new creative trends. But, what’s the real purpose? Is it to outdo the others? To get the industry awards? The most post-game buzz?