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Get real.

Get real.

by Step2 Branding and Design | Oct 10, 2024 | Advertising & Promotions

Don’t claim to be what you’re not. Embrace what you are, what makes you great and why that should be important to your audience.

WHO are you selling to, anyway?

WHO are you selling to, anyway?

by Step2 Branding and Design | May 11, 2024 | Advertising & Promotions

Price, style, features and convenience will always be important factors to closing a sale. However, there’s a lot more to promoting your business than what your goods or services mean to your direct consumers. In fact, your audience is likely much broader than you realize.

WHAT are you selling, anyway?

WHAT are you selling, anyway?

by Step2 Branding and Design | Apr 20, 2024 | Advertising & Promotions

In order to be an effective marketer, it’s imperative that we continually remind ourselves of the true value we bring to our markets. Usually, that customer benefit is intangible. Quite often, we learn that it’s an emotional one.

“Good enough” Is no longer good enough.

“Good enough” Is no longer good enough.

by Step2 Branding and Design | Feb 17, 2015 | Advertising & Promotions

Those who can harness the benefits of new technology without losing sight of the basics, like branding, creativity and targeted outreach, will be poised for greater success than those who find contentment with what they consider, “Good enough.”

A dash of humility makes a better pie.

A dash of humility makes a better pie.

by Step2 Branding and Design | Jan 18, 2015 | Advertising & Promotions

Isolating yourself in a bubble of self-adulation might make you feel good. But, it doesn’t get you anywhere and, worse yet, it prevents you from uncovering opportunities to distinguish your business from the competition.

An act of aggression can be a good thing.

An act of aggression can be a good thing.

by Step2 Branding and Design | Feb 27, 2014 | Advertising & Promotions

Emulating your competition projects a sense that you belong. But, ultimately, your offering will only succeed if you can effectively distinguish it from the other guys. And keep doing so.

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