Six telltale signs to knowing when you have a weak brand
If any of these six scenarios seem familiar, perhaps it’s time to consider retooling your brand to make it stronger.
Perception vs. promise
So, if you find yourself continually restating your promise or steering your audience away from false perceptions, then it’s time to take a step back and see where things have gone astray. And, that might just require the objectivity that can only come from outside of your organization.
A branding lesson in a flower pot
If your branding efforts aren’t branching out beyond your customer base, you’re missing an opportunity for it to take root in areas where it can add real value to your business.