by Step2 Branding and Design | Sep 23, 2025 | Communications
Here are a few business blogging tips to help you begin to carve out your role, educate your customers, and distinguish your organization. Your blog should begin with a clearly defined purpose and follow best practices in order to maximize its effectiveness.
by Step2 Branding and Design | May 20, 2025 | Communications
While I was enjoying a great pastime, I was also learning about the power of human potential. In my later years, I eventually learned that Man’s Greatest Achievement was not necessarily one of technological triumph.
by Step2 Branding and Design | Nov 1, 2022 | Communications, Marketing
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
by Step2 Branding and Design | May 15, 2020 | Communications
Nobody is an expert at everything. Nobody. At one time or another, we all find ourselves forced into situations outside of our comfort zones. That’s why it’s important to rely on the expertise of others to help you make educated decisions and get the job done right.
by Step2 Branding and Design | Mar 1, 2020 | Communications
There’s no reason why you cannot go toe-to-toe with the “big boys.” That’s if you have the determination to up your game and bet on yourself. I’m willing to bet on you.
by Step2 Branding and Design | Jun 12, 2018 | Branding, Communications, Marketing
If your business is like ours, you don’t have a bottomless marketing budget to build awareness of a name that lacks clarity. We have to be more calculated and deliberate.