“When you cannot make up your mind which of two evenly balanced courses of action you should take, choose the bolder.”
— General WJ Slim, British Commander of the 14th Army in Burma
Ever get that feeling that you should have acted sooner? Smarter? Bolder?
Ever get the sense that your competitors have a leg up on you? Why is that? Are they better than you? Or are they simply doing a better job of promoting themselves?
How many business icons made their mark by playing it safe?
How many millionaires got there by saving money?
How many successful people distinguished themselves by blending in?
How willing are you to take the bold steps and promote yourself in a meaningful way that really excites others?
There’s no reason why you cannot go toe-to-toe with the “big boys.” That’s if you have the determination to up your game and bet on yourself.
I’m willing to bet on you.
If you genuinely believe you’re the right choice, then show them why. Not what you do and how you got here. But why it matters. To them. Deliver a smart message with professionalism and polish. Find your true voice. Use it boldly and share your passion.
And it’s okay to show a little swagger. You’ve earned it, right?
Never lose sight of how you do things differently and why it matters.
Get creative. Present yourself in a way that is clever and believable. Remember, you’re likely not the best there is, so get over it. (There’s only one “best.”) Instead, demonstrate why you’re the better choice.
And make it about them. They should be your focus, not you. When it’s time to blow your horn (remember, swagger), let your customers’ words do it for you.
You can’t be all things to all people. Put a stake in the ground and stick to your Brand Promise. Distinguish yourself in a way that moves your audience and makes them want to learn more. They want to be inspired.
You can be the one they think of first. The one they remember. The one they trust. The one they refer others to.
Does this feel like a gamble? The real gamble is in your inaction. How about betting on yourself for a change? After all, you control the odds.
“We all shine on. Like the Moon and the stars and the Sun.”
— John Lennon, Peacemaker
Now it’s your turn to shine.
You can do this.
We can do this together.
This is your best opportunity.
Still have cold feet over this? Sheesh. Then try this.
If your brand cannot adapt to change, you could end up burning cycles recovering what you lost instead of spending your time building on what you have. As Ben Franklin once put it, “An ounce of prevention is worth a pound of cure.”
I recently visited the websites of some of the top design firms in the world. It was both inspiring and, truth be told, slightly intimidating. However, despite that, I did notice one consistent problem with a majority of them.
In many ways, your website is the face of our business. It’s usually your first and best opportunity to distinguish yourself, connect with your prospects and tell your story. If it’s not engaging, well-designed, easy to navigate and informative, it could undermine your marketing efforts.
We’ve collected a number of the more salient points from our blog and are presenting them as a marketing reality check list. A good number of these apply to new or small businesses. But you’ll also find that some of the largest corporations in the world make many of the same missteps.
We often get too close to our business to see it the way others do. We build a virtual bubble around ourselves and lose the perspective needed to make sound strategic decisions.
When you meet new prospects, network or attend industry events, the moment you hand out your business card, your credibility will be on the line. If you’ve taken a long time to build a first-rate reputation, don’t let a second-rate website undo it.