Are You Growing Your Circle of Influence?
Your circle of influence should not be confined to your immediate sales prospects. That’s not what marketing in the 21st Century is about.
Keep Your Sales Team Plugged-in, and They’ll Reciprocate.
While it’s important that you not let your sales team dictate your promotional strategy, their influence cannot be underestimated. After all, they’re the ones out in the trenches day after day with their collective fingers on the market pulse more than anyone within the confines of the home office.