I’d like to learn more about how you can help me, but ...

I’d like to learn more about how you can help me, but your message is all about you.

I’d like to learn more about how you can help me, but your website navigation isn’t quickly taking me where I want to go.

I’d like to learn more about how you can help me, but you don’t have online client testimonials providing an unbiased view of how you’ve made their lives better.

I’d like to learn more about how you can help me, but I’m seeing only fees and not measurable results that I can understand and relate to.

I’d like to learn more about how you can help me, but your message is missing your true voice and lacks empathy.

I’d like to learn more about how you can help me, but you don’t have any relatable case studies to share.

I’d like to learn more about how you can help me, but your website isn’t functioning correctly on my mobile device.

I’d like to learn more about how you can help me, but you’re not sharing your expertise through blogging.

I’d like to learn more about how you can help me, but I’m having trouble understanding what you do differently from others and why it matters to me.

I’d like to learn more about how you can help me, but your marketing doesn’t stack up well against your competitors and lacks professionalism and polish.

I’d like to learn more about how you can help me, but your promise doesn’t appear to align with my perceptions.

I’d like to learn more about how you can help me, but I’m only hearing about the “what”s and not about the “why”s.

I’d like to learn more about how you can help me, but you’re making assumptions about me without even knowing my unique challenges.

I’d like to learn more about how you can help me, but I get the sense that you haven’t embraced modern technology and tactics.

I’d like to learn more about how you can help me, but you’ve labeled yourself as “the best,” which is something I find neither authentic nor believable.

I’d like to learn more about how you can help me, but you have package pricing on your website, which tells me that you’re likely taking a cookie-cutter approach.

I’d like to learn more about how you can help me, but the typos on your website convey a lack of attention to detail that makes me nervous.

I’d like to learn more about how you can help me, but the inactivity on your social media accounts tells me that you set them up just to check a box.

I’d like to learn more about how you can help me, but your sales pitch isn’t pressing any of my emotional buttons.

I’d like to learn more about how you can help me, but you’re just not inspiring me to.

So, how can you really help me?

If any of these scenarios are raising concerns about the effectiveness of your marketing communications, let’s talk. Step2 Branding and Design has helped numerous businesses and organizations just like yours, large and small, profit and nonprofit, B2B and B2C, retool and refresh their efforts. We have tons of free advice to offer with no strings attached. Step 1 is up to you.

Five Messages to Avoid in Your Marketing

by Step2 Branding and Design | Jan 3, 2022 | Marketing

Common clichés, tired sales pitches and unrealistic claims no longer work. In fact, they’ll likely be viewed as disingenuous and undermine your marketing efforts. Here, we’ve outlined five ineffective marketing messages and what you can do to avoid using them.

Another Do-it-Yourselfer Just Got Burned

by Step2 Branding and Design | Jul 19, 2021 | Marketing, Rants & Raves

You cannot do it all and do it all well. Nobody can. I certainly can’t. Instead, I’m spending my time doing what I do best to make money and hire seasoned professionals to help with the rest.

Why aren’t you?